Most customers of Apple are just below the baby boomer generation with users as young as toddlers. Some parents may allow their toddler’s to use applications on their Ipads for their toddlers to learn and play games. Other demographics include all different races and both males and females. Apple prides themselves with easy to user consumer friendly technological products that people of all ages can use. Normally electronic products are focused towards the males however the Apple products have a significant female customer base as well.
Apple products are normally sold in high income countries due to the high cost of the products. Apple products are not necessity products by any means and therefore apple customers have discretionary income to buy luxury goods such as the products that Apple offers. However, a music and video system such as Itunes may be more affordable for some consumers that use computers, phones, and tablets from other companies yet they can still download media from the Apple Itunes company. Middle class families in the U.S. can own Apple products but it may be a luxury item that the household saves for.
Apple, as a technology based company naturally attracts customers that are looking for high quality up to date products that fit in with society yet are customizable and satisfy all of their customers’ needs. Apple’s Itune’s has legal rights to protect their media through patents and other legal rights that protect their electronic products. There is a current lawsuit between Samsung and Apple in which Apple claims that “the Galaxy S4, Samsung’s flagship smartphone violates five of its patents” (Zeman 2013). Therefore, this shows that Apple takes their patent and products very seriously and will follow up with a lawsuit if any of their competitors take any of their legal rights. Apple collaborates with many different companies in order to optimize their services and products including Microsoft. An Apple employee noted that “the company will now be organized by function- marketing, legal, business development etc.—with more collaboration across divisions” regarding Microsoft (Shaer, 2013). Apple also works with companies regarding the development of applications for their Iphone and Ipad products. There are many competitors of Apple such as manufacturers of PCs, tablets, cell phones, computer monitors, TVs, and many other types of electronics. These companies may consider Apple their largest competition but the one disadvantage that Apple has over other products is their higher price for their premium products. Due to the amount of competition it is very important that Apple continues update their products and marketing in order to remain in the market. Apple products can be purchased directly through Apple through the telephone, internet, or in anyone of their own Apple retail stores that are commonly found in shopping malls. The most popular products are also found in department stores, electronic stores, and even certain Apple vending machines. Due to all of the supplier locations, Apple has made it easy and convenient for their customers to access their products, services, and assistance. Stakeholders of the company include the employees, stockholders, and customers. If there is any major change or re-organization of the company the employees will be impacted and this may potential affect the stock prices which will affect the stockholders whom are essentially the owners of the company. The Apple stock at the time this paper is being written is at $502.36 a share which is very high and this truly shows that value that shareholders have for this company. The customers are stakeholders in the company because all of the managerial decisions will trickle down to the product and price. As of January 2013, there were executive changes at Apple that created drama for people in the tech press field. “The man responsible for much of Apple’s hardware design since 1996, Jonathan Ive is now in charge of design of both software and hardware” stated Dan Moren, 2013. The late Steve Jobs was Apple’s chief executive officer that had a major influence on the startup of the company and the success of the company. This became the molding for the company’s culture today which has been influencing our pop culture for more than a decade. The company continues their innovation and delivers their premium products and assistance to their customers regardless of the organizational changes that have been taking place within the company.
References:
Zeman, E. (2013). Apple adds samsung 's galaxy S4 to lawsuit. Informationweek - Online, Retrieved from http://search.proquest.com.ezproxylocal.library.nova.edu/docview/1353775900?accountid=6579
Shaer, M. (2013, Jul 11). With 'one microsoft, ' CEO ballmer sees sweeping reorganization of microsoft ranks. The Christian Science Monitor. Retrieved from http://search.proquest.com.ezproxylocal.library.nova.edu/docview/1399442335?accountid=6579
Moren, D. (2013, 01). Changes at the top. Macworld, 30, 5. Retrieved from http://search.proquest.com.ezproxylocal.library.nova.edu/docview/1270547861?accountid=6579
References: Zeman, E. (2013). Apple adds samsung 's galaxy S4 to lawsuit. Informationweek - Online, Retrieved from http://search.proquest.com.ezproxylocal.library.nova.edu/docview/1353775900?accountid=6579 Shaer, M. (2013, Jul 11). With 'one microsoft, ' CEO ballmer sees sweeping reorganization of microsoft ranks. The Christian Science Monitor. Retrieved from http://search.proquest.com.ezproxylocal.library.nova.edu/docview/1399442335?accountid=6579 Moren, D. (2013, 01). Changes at the top. Macworld, 30, 5. Retrieved from http://search.proquest.com.ezproxylocal.library.nova.edu/docview/1270547861?accountid=6579
You May Also Find These Documents Helpful
-
A huge collection of computers and products of electronics used by consumers such as television adapters, music players, smart phones and tablets are offered by Apple. These products bring factors such as innovation, strength of the brand, strategies of premium pricing and management of supply chain which gives them an advantage of competition.…
- 481 Words
- 2 Pages
Satisfactory Essays -
The intended audience of “Apple” is people that just by products for the sake of brand name, although the apples products may be overpriced, they do offer a superior hardware and even a user interface. The apple brand name has now become a trend, and is seen as fashion accessories which may be one of the reasons many people purchase them.…
- 663 Words
- 3 Pages
Satisfactory Essays -
Are you an Apple or Android? Well today it seems like Apple’s products are the best that’s out there; whether it’s an iPod, MacBook, a smartphone or tablet. According to the class survey 100% of the class own an Apple product, and 58% own 2 or more. Apple products are notorious for being at the front of popular trends. For numerous reasons Apple products drive people to wait in lines for days before an upcoming launch or stay up late to be among the first to pre-order for the latest and greatest devise or mac.…
- 1059 Words
- 5 Pages
Powerful Essays -
Apple came back from near extinction to become one of the most revered technology companies in recent memory. They achieved this status by developing innovative design products and pushing the limits of their marketing prowess. Apple is known for their ability to listen to consumers and revolutionize market segments by providing modern design laden and feature rich alternatives to the target markets. They employ strategies that might contradict normal convention by keeping their prices high to build a brand image of prestige and promote their products through word of mouth. The impact on marketing is hugely noticeable by other companies following suit with store models resembling Apple stores.…
- 798 Words
- 3 Pages
Good Essays -
In April of 1976 Steve Jobs, Steve Wozniak and Ronald Wayne founded Apple. In 36 years Apple has grown to be the most profitable company in the world, with unmatched quality and technology that is constantly one step ahead of every competitor it has. When you think of Apple usually the first thing that comes to mind is the Iphone, or the IMac, which Apple has worked at to make the best set of electronics that you can buy. They are worldwide known for their outstanding quality of both user interface systems and the overall build quality. When holding a Mac or Iphone, you can feel the sturdiness, and weight inside the machine that lets you know that every part put inside is of the best quality that you can put in there. Of course with such ferocious quality that Apple puts out, comes a heavy price tag with it. Mac is constantly at the lead when it comes to anything to do with audio and graphic design. Major companies that are in the video game industry only use make for that reason. In a general consumer market a make can easily cost twice as much as the next competitor. Often time’s companies that are in the same business will pride themselves in making equal to quality that Apple produces while keeping the cost at a modest level for the consumers.…
- 754 Words
- 4 Pages
Good Essays -
The main users of Apple products are: students, consumers, creative professionals, businesses, and government agencies…
- 889 Words
- 4 Pages
Good Essays -
Apple vs Proview – Assignment The main direct legal issue concerns the transferring and ownership of the ‘iPad’ trademark. I believe that it is a direct issue because it is what ignited the whole problem when Proview Technology claimed Apple to be in violation of the ‘iPad’ trademark. This is because Apple bought the ‘iPad’ trademark from Proview Electronics (Taiwan), when at the time Proview Technology (Shenzhen) actually owned it. Thus it seems Proview Electronics sold the trademark to Apple, but did not actually own it. Therefore the question is whether Proview Technology gave any authority to Proview Electronics to sell the ‘iPad’ trademark, or whether Proview Electronics had the right to sell the trademark, which it seems that they did not. To avoid this, Apple should have checked carefully who owned the trademark before entering into the contract. Another direct legal issue is the contract that was signed between Apple and Proview Electronics (Taiwan). I believe this to be a direct issue because the contract was not clear, which consequently led Apple to believe that they had purchased the ‘Global Trademark’ which entitled them to sell the iPad in many different countries, including China – but it didn’t. If it was clear and Apple had known that they had not received the rights to sell in China, they would not have sold the iPads there in the first place. One important question is also whether Proview Technology and Proview Electronics, has joined together to mislead and induce Apple, as this would be an issue of misrepresentation. Additionally, the Proview companies did not offer to amend the contract, but rather chose to take the issue to court and claim many millions of Dollars from Apple, which makes it even more suspicious that they may have intended to take advantage of Apple from the beginning An indirect legal issue is that the two companies use different legal systems - Apple (United States) uses common law where as…
- 505 Words
- 3 Pages
Satisfactory Essays -
With the intensified competition and the rapid development of information technology, firms are facing unprecedented both opportunities and challenges in marketing. Marketing is a social platform to provide chances for individuals and groups to obtain what they need and want through exchanging various products with others (Kotler, 1974).In the contemporary society, people can not live without marketing with others which is much more important to firms. This report tends to evaluate how Apple-one of the most innovative and creative companies builds marketing relationships with its target customers through brand building. What is more, this report attaches much importance to customer profile which reveals some basic information about customers. This report is organized as follows. The first section is the introduction. The second part shows how Apple’s customer profile affects its brand building to have a closer marketing relationship with customers. The third one illustrates how Apple builds its brand and gradually builds the marketing relationship with customers through branding and customer profiles. From this part, it will be clearly clarified how Apple’s brand has amazing magic to attract so many fans. The last section is the conclusion.…
- 2760 Words
- 12 Pages
Best Essays -
There is a group of people who buy Apple products mainly for showing off. Owning Apple products seems cool by other people and Apple products are more expensive than similar products. This gives people a reason for showing off. Apple products also have its social value. For example, “ iPhone or iPad has become the essential accessory of a certain kind of bourgeois bohemian” (Harkin, James, The iPad is a badge, not a product). Hence, some users also use Apple to show their social status. These kinds of users have to reconsider whether they should be obsessive with Apple products and whether they should spend so much on Apple products, which are not cheap.…
- 1208 Words
- 5 Pages
Good Essays -
* Apple’s first time customers, buying iPhone, iPods and iPads, are buying other Apple products, including Apple’s desktop and laptop computers based on the most recent quarter.…
- 484 Words
- 2 Pages
Good Essays -
Social factors such as consumer preferences, life priorities, income groups, and perceptions about different brands have a huge impact on the sales of Apple’s products. People all over the world are well aware of its brand image. The social environment has a huge positive impact on Apple for their products are seen as an image for today’s modern individual’s life. People see it as highly reliable and innovative, however they are also seen as highly expensive and the software very limited for people who wish to use their iPhones for more than just phone calls and emails. This regrettably influences people to seek a competitor’s products for a lower price or with more features.…
- 808 Words
- 3 Pages
Good Essays -
Apple has a very unique target market consisting of two major targets which include; consumer targets and business targets. With the consumer market category, Apple has two sub targets. Their primary target being middle to upper class income individuals who need to coordinate their busy schedules while still being able to communicate with…
- 3131 Words
- 13 Pages
Powerful Essays -
Case: “The success of the iPod and iPhone raises the licensing question for Apple… Again”(Source: Chap 1, Page 33)…
- 1593 Words
- 7 Pages
Best Essays -
Apple Inc. is known for their innovative products, combining user-friendly technology and elegant design, Apple’s bite of the consumer electronics market has been getting a little larger year by year. The Apple brand is fun, unique, and memorable because it is such a departure from brands that sound serious and corporate. Apple’s Macintosh computers has always stood out because it looks different from other personal computers and relies on software that even novices can learn. IPod backed by music-driven advertising, the player with the white ear buds immediately became the product of choice for many consumers. Newer models such as the iPod Nano and the iPod Touch have continued the tradition of adding new features and updating the styling to make the product even more irresistible to current customers and to new buyers alike. IPhone, a new combination of mobile phone, iPod, and wireless Internet/e-mail appliance with a large, colourful touch screen for one-finger operation and accessories like the iPod’s well known white ear buds. Both sales revenues and profits are rising as Apple bites more deeply into the global market for personal computers, mobile phones, digital music players, and other electronics.…
- 1459 Words
- 6 Pages
Better Essays -
A lot of Apple products are shown in TV shows and movies all around the world. This makes the product more desirable for consumers as they see their ‘heroes’ using these products.…
- 442 Words
- 2 Pages
Satisfactory Essays