Analysis of Flexituff International Ltd.

Topics: Intermediate bulk container, Strategic management, Flexible intermediate bulk container Pages: 10 (2692 words) Published: September 6, 2012

| Strategic Management Project Report|

Table of Contents
Executive Summary4
The Company6
Corporate Social Responsibility7
Adoption of a Primary School7
Health Check-Up Camp7
Product Portfolio8
FIBC Jumbo Bags8
Geo Textile Fabrics and Ground Covers8
Reverse Printed BOPP Bags8
Special PP bags and Leno bags8
Proposed Projects9
Polymer Compounding9
Injection Moulded Articles9
The Present Strategy9
Business Model9
Value Chain – Operations10
Sales and Marketing11
FIBC (Export)11
FIBC (Domestic)11
Geo Textile Fabric and Ground Cover11
Reverse-Printed BOPP Bags11
Research and Development12
Business Strategy12
Core Competence12
New Products12
Diversified Applications12
In House Research and Development12
Connecting with End Customer12
Corporate Strategy13
Corporate Structure13

Executive Summary

In this report we present an analysis of Flexituff International Ltd from a strategic management standpoint. Starting from the company vision, mission and values statements, we have perform an analysis of their internal and external environments. We have studied their value chain and identified their key success factors. The industry analysis also reveals the key strengths and weaknesses of Flexituff International Ltd. We have also studied their organizational structure and its effect on the company’s strategic operations. Furthermore, value drivers for Flexituff International have been identified that leads us to their business level strategy, their international market footprint and expansion plans leads us to their corporate level strategy. Supplementary independent strategies of growth via alliances and partnerships, and mergers and acquisitions have also been analyzed. The purpose of this project has been to implement the concepts of strategic management studied in the course content to a real life company and identify potential bottlenecks or problems that might hinder the implementation of the strategy. Primary data and information regarding Flexituff International Ltd. was collected via interviews of Mr. Atul Asawa, Vice President, Kashipur Plant, Flexituff International Ltd. Secondary data sources such as the company website and The Red Herring Prospectus for Flexituff International Ltd. have also been used extensively. Table of common terms used.

Term | Description|
AIPMA| The All India Plastics Manufacturers Association|
BMI| Business International Monitor |
BOPP| Biaxially Oriented Polypropylene |
CFM| Cubic Feet per Minute |
DTA| Domestic Tariff Area |
FIBC| Flexible Intermediate Bulk Containers |
GMP| Good Manufacturing Practice |
HDPE| High Density Polyethylene |
HIPS| High Impact Polystyrene |
IFIBCA| Indian Flexible Intermediate Bulk Container Association| ISI| Indian Standards Institute |
LLDPE| Linear low-density polyethylene |
LDPE| Low-density polyethylene |

The Company
Flexituff International (FIL) promoted by Kalani Industries Pvt. Ltd., Miscellani Global Pvt. Ltd. and Sanovi Trading Pvt. Ltd., is a multi-product company engaged in the business of manufacturing polymer products like flexible intermediate bulk containers (FIBC), reverse printed BOPP woven bags, special PP bags and leno bags, geo-textile fabrics and cround covers. These products are manufactured at three manufacturing units located in Pithampur (Madhya Pradesh) and Kashipur (Uttrakhand). It has a current capacity of 48,500 million tones (m) and proposes to expand the same to 70,311 mt by next fiscal.

The company exports to around 30 countries across the globe and present in four continents with major thrust of exports being to US and Europe. The packaging products cater to various sectors like FMCG, agro products, pharmaceuticals, retail, fertilizers, cement,...
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