Jcpenney Industry Analysis
Feinstein Graduate School AN ANALYSIS OF JC PENNY’S AND HOW IT RELATES TO COMPETITION WITHIN THE RETAILING INDUSTRY
A Paper Submitted in Partial Fulfillment of the Requirements for the MBA Degree
Course: MGMT 6800
MAY 9th, 2012
TABLE OF CONTENTS
EXECUTIVE SUMMARY 2 COMPANY PROFILES 4 1. JC Penney 4 Strategy initiative 4 Mission…………………………………………………………….. 5 2.KOHL’S………………………..………… ………..……………………5 Strategy initiative 5 Mission 6 3. Macy’s 6 Strategy initiative 6 Mission 7 4. Sears 7 Strategy initiative 7 Mission 8 INTRODUCTION 8
EXTERNAL ENVIRONMENT ANALYSIS 9 Demographic Segment 9 Age structure 10 Ethnic Mix 10 Income Distribution 10 TABLE OF CONTENTS (CONT)
Technology 12 Economy 13 Sociocultural 14 Legal Enviroment 15 Global Enviroment 15 Natural Trends 16
PORTERS ANALYSIS 17 Intensity of Rivalry 17 Supplier Power 17 Buyer Power 17 Threat of Substitutes 18 Threat of New Entrants 18 COMPETITOR ENVIROMENT 18 Future Objective 18 Current Strategies 19 Assumtions 20 Capabilities 21 Responses 22 Driving Forces 23 Key Success Factors 25 Strategic Group Map 27 TABLE OF CONTENTS (CONT)
Interpretation/Analysis 27 Conclusion 32 INTERNAL ENVIRONMENT ANALYSIS 32 Tangible Resources 32 Intangible Resources 34 Capabilities 36 Core Competancies 37 Four Criteria Test 38 Distinctive Competances (Four Criteria Test Analysis) 39 VALUE CHAIN ANALYSIS 42 Supply Chain Management 42 Operations 44 Distribution 45 Receiving 46
A Paper Submitted in Partial Fulfillment of the Requirements for the MBA Degree
Course: MGMT 6800
MAY 9th, 2012
TABLE OF CONTENTS
EXECUTIVE SUMMARY 2 COMPANY PROFILES 4 1. JC Penney 4 Strategy initiative 4 Mission…………………………………………………………….. 5 2.KOHL’S………………………..………… ………..……………………5 Strategy initiative 5 Mission 6 3. Macy’s 6 Strategy initiative 6 Mission 7 4. Sears 7 Strategy initiative 7 Mission 8 INTRODUCTION 8
EXTERNAL ENVIRONMENT ANALYSIS 9 Demographic Segment 9 Age structure 10 Ethnic Mix 10 Income Distribution 10 TABLE OF CONTENTS (CONT)
Technology 12 Economy 13 Sociocultural 14 Legal Enviroment 15 Global Enviroment 15 Natural Trends 16
PORTERS ANALYSIS 17 Intensity of Rivalry 17 Supplier Power 17 Buyer Power 17 Threat of Substitutes 18 Threat of New Entrants 18 COMPETITOR ENVIROMENT 18 Future Objective 18 Current Strategies 19 Assumtions 20 Capabilities 21 Responses 22 Driving Forces 23 Key Success Factors 25 Strategic Group Map 27 TABLE OF CONTENTS (CONT)
Interpretation/Analysis 27 Conclusion 32 INTERNAL ENVIRONMENT ANALYSIS 32 Tangible Resources 32 Intangible Resources 34 Capabilities 36 Core Competancies 37 Four Criteria Test 38 Distinctive Competances (Four Criteria Test Analysis) 39 VALUE CHAIN ANALYSIS 42 Supply Chain Management 42 Operations 44 Distribution 45 Receiving 46
References: Wall Street Journal Online, (2011). Sears Details Store Closed. Electronically retrieved from.http://online.wsj.com/article/SB10001424052970204632204577129122795672382.html Zmuda N. (2012). JC Penney Reinvention Is Bold Bet, but Hardly Fail-Safe, Electronically retrieved from http://adage.com/article/news/jc-penney-reinvention-bold-bet-fail-safe/232406/