Week 1 - Introduction to Innovation, Design and Creativity
Organizations hire management teams to develop innovative ideas to compete in the marketing arena. Innovation is a topic often compared to creativity and design; however, one must be creative to design innovative products. To have a creative advantage the innovative product must be a design displaying incredible creativity to draw the consumer’s interest and contribute to the organizations success.
Innovation, is defined merely as "introducing something new;" there are no qualifiers of how ground-breaking or world-shattering that something needs to be—only that it needs to be better than what was there before. And that's where the trouble starts when an organization requests "innovation services" from a consulting firm. Exactly what are they really requesting? The fact is, innovation means different things to different people.” (Sylver, Brianna, 2011) In the business area innovation is a source to increase an organizations success through generating revenue.
Creativity in business goes hand in hand with design and innovation. Without a creative mind the innovative design cannot be produced. “Creativity is the most important leadership quality, according to CEOs…Creative leaders…take more calculated risks, find new ideas, and keep innovating in how they lead and communicate. “ (IBM Global CEO Study) Management teams hire people who have creative methods of promoting a product in innovative ways to increase the consumers desire to purchase a good or service. Marketing is
Design is a person’s creative way of developing an idea or product. “Engineering, medicine, business, architecture and painting are concerned not with the necessary but with the contingent - not with how things are but with how they might be - in short, with design (Herbert Simon, The Sciences of the Artifact 1989) In conclusion, innovation, creativity, and design are linked to develop...
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