Professional Communication

Topics: Creativity, Innovation, Toyota Pages: 5 (1816 words) Published: May 26, 2013
The Research Question

The international world of business is always looking for opportunities to improve their products and services. In more recent years leaders in the world of business have achieved great success through their creativity, originality, ingenuity and resourcefulness. Thinking ‘outside the box’ is now, more than ever, being promoted by companies to get the edge over their competitors. Creative thinking develops innovations, modernization and improvements. All of these outcomes are greatly prized in the process of maximising an organisation’s resources to deliver better products and services. Examine three different areas of business or industry and demonstrate how each area promotes creativity, ingenuity, originality, and resourcefulness. These areas may include, for example: leadership, management, technology, entrepreneurship, marketing, advertising, finance, economics, engineering, architecture, and visual design. Provide at least TWO real world examples from these different areas that clearly show how the promotion of creativity, ingenuity, originality, and resourcefulness are leading the businesses and organisations to greater success. [1500 words]

The world of international business is always seeking new opportunities to satisfy customers with new products or new services. Success comes to leaders in the world of business by their creativity in more recent years. Creativity is thinking outside the box , it can be promoted by companies to achieve more advantage than other competitors. Creative thinking is always attracting customers and involving them with modernization and improvements. All of these elements are significant in delivering unique products , services or ideas. This essay will examine three different areas of business which are marketing, management and fashion and it will show how each area uses originality to gain successful outcome. It will also provide two real examples from these different areas that acutely illustrate how the promotion of these aspects achieve career and community success. Firstly, Marketing encourages innovation to achieve businesses and associations to greater success. The life-blood of every businesses is innovation whether the business is domestic or international(Majaro,.2013,p.256). This means that if one organisation can not have creativity,that business will fail or it will not achieve success. To be a different with other businesses in same competition is the first and main reason which can brought by smart thinking and being original.Information that can be used pre-emptively in some tactical competitive situation leads to creativity. Creativity is tactical,Knowledge is strategic(Palmer,.2007.p.301). This shows that using Knowledge and experiences will actuate associations to ingenuity in contest with others.Knowledge about using ideas in right way is on of the great advantages to achieve result in every business. Two real example namely GoPro and Nike demonstrate how marketing supports creativity and helps businesses to achieve success. The GoPro camera is on of the real world example which is the the "World's Most Versatile Camera" the all sport, all conditions camera. practically indestructible, waterproof, and creates epic videos and some extraordinary photos. Simply having a product that enables users to have an awesome experience is not enough, nor is even having a product that records having an awesome experience. There are numbers of other cameras on the market, but GoPro has so much superior of a product than others in its category, especially at its price point. However, their creativity is that they created avenues for its customers and their friends to share their experiences(Modern Marketing Review,2013). The second example in this area is Nike company.The one of the most important factors of Nike’s success in its expansion in international markets was the shift of production to Asia which had a positive economic effect on the...
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