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Professional Communication

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Professional Communication
The Research Question

The international world of business is always looking for opportunities to improve their products and services. In more recent years leaders in the world of business have achieved great success through their creativity, originality, ingenuity and resourcefulness.
Thinking ‘outside the box’ is now, more than ever, being promoted by companies to get the edge over their competitors. Creative thinking develops innovations, modernization and improvements. All of these outcomes are greatly prized in the process of maximising an organisation’s resources to deliver better products and services.
Examine three different areas of business or industry and demonstrate how each area promotes creativity, ingenuity, originality, and resourcefulness. These areas may include, for example: leadership, management, technology, entrepreneurship, marketing, advertising, finance, economics, engineering, architecture, and visual design.
Provide at least TWO real world examples from these different areas that clearly show how the promotion of creativity, ingenuity, originality, and resourcefulness are leading the businesses and organisations to greater success. [1500 words]

The world of international business is always seeking new opportunities to satisfy customers with new products or new services. Success comes to leaders in the world of business by their creativity in more recent years. Creativity is thinking outside the box , it can be promoted by companies to achieve more advantage than other competitors. Creative thinking is always attracting customers and involving them with modernization and improvements. All of these elements are significant in delivering unique products , services or ideas. This essay will examine three different areas of business which are marketing, management and fashion and it will show how each area uses originality to gain successful outcome. It will also provide two real examples from these different areas that acutely

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