Creativity, invention and innovation are not the same thing. To create a successful product or business, the entrepreneur needs to recognize the differences, and combine them in the right mix. These concepts are closely linked together. They make us think of something new, something really different. However, they are very distinctive and related in such an amazing way.
At the very “CORE” of the new is creativity. With this, people dare to think of strange, and sometime crazy, things. Creativity is a process by which a symbolic domain in the culture is changed. New songs, new ideas, new machines are what creativity is about (Mihaly 1997). Creativity is the ability to make or otherwise bring into existences something new, whether a new solution to a problem, a new method or device, or a new artistic object or form. Wyckoff (1991) defines creativity as new and useful. Creativity is the act of seeing things that everyone around us sees while making connections that no one else has made. Creativity is moving from the known to the unknown. No entrepreneur or enterprise, however successful and big, can continue to hold a place of leadership unless it recognizes that modern business operates in a world of galloping change which creates new problems, risk and opportunities and for which they have to mobilize the enterprise’s resources before changes make their impact felt. To do successfully, the entrepreneur and enterprise should know where this firm is going and how the firm will get there. This is turn requires a clear definition of the company’s business which will enable it to continually adopt operations to the realities of the market place, ‘the very corner stone of survival and growth” Innovation is defined as adding something new to an existing product or process. The key words are adding and existing. The product or process has already been created from scratch and has worked reasonably well. When it is changed so that it works better or fulfils a different need, then there is innovation on what already exists. Innovation is the successful exploitation of new ideas. All innovation begins with creative ideas.
Accordingly creativity is embedded in inventions and innovations. Inventions, in my view, are the representations, tangible as well as intangible, of ideas. A creative brain contains full of bizarre ideas, but only the ‘inventive’ brain can FORMULATE those ideas into something imaginable, something which can be described in a piece of paper and submitted to the Patent Office.
The concept of creativity, innovation and invention
Creativity is marked by the ability to create, bring into existence, to invent into a new form, to produce through imaginative skill, to make to bring into existence something new. Creativity is not ability to create out of nothing (only God can do that), but the ability to generate new ideas by combining, changing, or reapplying existing ideas. Some creative ideas are astonishing and brilliant, while others are just simple, good practical ideas that no one seems to have thought, of yet. (Harris, 1998). Every successful entrepreneur has substantial creative ability. To be a successful entrepreneur one need to be reawakened and be highly committed to creativity. Creativity is also an attitude, the ability to accept change and newness, a willingness to play with ideas and possibilities, a flexibility of outlook, the habit of enjoying the good, while looking for ways to improve it, we are socialized into accepting only a small number of permissible or normal things, like chocolate-covered strawberries, for example. The creative person realizes that there are other possibilities like peanut butter and banana sandwiches, or chocolate-covered prunes ( Harris (1998)....