An Analysis of Imc Contact Audience Tools

AN ANALYSIS OF IMC AUDIENCE CONTACT TOOLS

By GL Morgan

Topic: An Analysis of IMC Audience Contact Tools

Marketing Communications

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Tables of Contents

I. Executive Summary…………………………………….……………………….1

II. Introduction…………………………………….………………………………..2

III. IMC Audience Contact Tool……………………….……………………………3

A. Broadcast media…………………………….……………………………3
B. Print Media………………………………….……………………………4
C. Public Relations And Publicity………………….……………………….4
D. Direct marketing…………………………………………………………5
E. Sales Promotion………………………………………………………….6
F. Sales Promotion………………………………………………………….6
G. Product placement…………………………………………….………….7
H. Sponsorship And Events………………………………….………………7
I. Word of mouth Advertising………………………………………………8
J. Point-of-purchase advertising……………………………………………8
K. Out of home media……………………………………………………….8

IV. Conclusion……………………………………………………………………….10

V. Reference………………………………………………………………………...11

I. Executive Summary

When it comes to an organization's success, Communication plays one of the most essential and important roles. A firm or company can have the best or most ingenious services or products, but if their internal and external communications are wanting, then the demand for their product or services can spell doom for a company or firm.

As a direct response to the above concern, many organizations are now using an integrated Marketing Communication system to ensure that customers get to know about their products and services and get swayed into taking action to buy those products and services. And at the heart of this are IMC audience contact tools which we are going to analyze in-depth.

II. Introduction

What is integrated Marketing Communication—often abbreviated as IMC—in the first place? Well, according to Wikipedia.org, Integrated Marketing Communications is a method where a firm or company coordinates all its promotional communications; gearing them towards