Mkt 531 Week 3 Marketing Decision Making
Marketing Decision Making
MARKETING DECISION MAKING
Marketing Decision Making
American Intercontinental University
MKT640-1104D-02
December 06, 2011
Marketing Decision Making
Abstract
Throughout part 1 of the research paper IMC will be discussed and defined explaining the elements of the communication mix which includes: advertising, direct marketing, sales promotion, publicity/public relations and personal selling. The pros and cons will be given for each element. Part 2 will give a brief detail on the product that was created and the approach that will be made using IMC approach. Therefore; once the readers have completed reading the research paper they will be able to understand the message that is being communicated based on the core strategy that has been implemented. The readers will …show more content…
Glamorous Designz consist of trendy, classy, unique accessories for all age groups. Glamorous Designz has been marketed through internet sales, direct mail, infomercials, catalogs as well as radio advertisements. The product was created for all consumers wanting a high class trendy fashionable look of value. Nevertheless; the business is focused on convenience, making sure the consumer pays a small amount for good quality merchandise and stylish unique designs.
Glamorous Designz has become successful due to implementing the IMC approach into their innovative business strategy due to delegating various assignments to the Marketing, Finance, Operations, HR and R&D department. While marketing Glamorous Designz it was mandatory that the four P’s of marketing were used (product, price, promotion and place). Glamorous Desingz focus is on the best promotional skills to make their consumers familiar with the good quality product and eager to purchase at retail price or an advertising
MARKETING DECISION MAKING
Marketing Decision Making
American Intercontinental University
MKT640-1104D-02
December 06, 2011
Marketing Decision Making
Abstract
Throughout part 1 of the research paper IMC will be discussed and defined explaining the elements of the communication mix which includes: advertising, direct marketing, sales promotion, publicity/public relations and personal selling. The pros and cons will be given for each element. Part 2 will give a brief detail on the product that was created and the approach that will be made using IMC approach. Therefore; once the readers have completed reading the research paper they will be able to understand the message that is being communicated based on the core strategy that has been implemented. The readers will …show more content…
Glamorous Designz consist of trendy, classy, unique accessories for all age groups. Glamorous Designz has been marketed through internet sales, direct mail, infomercials, catalogs as well as radio advertisements. The product was created for all consumers wanting a high class trendy fashionable look of value. Nevertheless; the business is focused on convenience, making sure the consumer pays a small amount for good quality merchandise and stylish unique designs.
Glamorous Designz has become successful due to implementing the IMC approach into their innovative business strategy due to delegating various assignments to the Marketing, Finance, Operations, HR and R&D department. While marketing Glamorous Designz it was mandatory that the four P’s of marketing were used (product, price, promotion and place). Glamorous Desingz focus is on the best promotional skills to make their consumers familiar with the good quality product and eager to purchase at retail price or an advertising