Mkt 571 Week 1 New Product Launch Marketing Plan
New Product Launch Marketing Plan, Part II
Kirkland Browne, Tameika Mclean, Dana Cannon, Philippe Biboum, Johanna Gutierrez, Kevin Mobley
MKT/571
August Fourth, 2014
Dr. Catherine Burr
New Product Launch Marketing Plan, Part II
Audi LED headlights
Audi is a top of the line luxury car manufacturing company who plans to achieve goals and provide consumers with one of kind products. Audi has decided to create a new LED head light with spot detection capabilities to assist with consumer safety while driving in the city, as well as down country roads. Audi has assessed the need for their new product and has found that the new LED headlights with spot detection would be great for the consumer as well as the company sales. Through past research by Audis team we have found that several accidents within the United stated States occurred due to poor head lights or blinding head lights.
Though Audis current venture is geared towards consumer’s with families who travel at least 100 miles a week, their game plan is to incorporate this light into all vehicles. We will address the areas of target population, product position against …show more content…
Audi is improving all of its vehicles by providing “LED lighting” on all its vehicles as part of its standard package. Audi’s positioning statement carries words such as “luxury, safe, traveling, family” which will always come to mind for those searching for a vehicle to purchase. Audi’s statement is targeting families, those that travel a lot, those that enjoy the luxury of a vehicle but at the same time want to keep themselves and loved ones safe. The consumers spoke and Audi listened. Their position statement is meaningful, important, and convincing to its customers, not just to the company. The Audi brand will deliver on this promise and continue to earn the trust and respect from
Kirkland Browne, Tameika Mclean, Dana Cannon, Philippe Biboum, Johanna Gutierrez, Kevin Mobley
MKT/571
August Fourth, 2014
Dr. Catherine Burr
New Product Launch Marketing Plan, Part II
Audi LED headlights
Audi is a top of the line luxury car manufacturing company who plans to achieve goals and provide consumers with one of kind products. Audi has decided to create a new LED head light with spot detection capabilities to assist with consumer safety while driving in the city, as well as down country roads. Audi has assessed the need for their new product and has found that the new LED headlights with spot detection would be great for the consumer as well as the company sales. Through past research by Audis team we have found that several accidents within the United stated States occurred due to poor head lights or blinding head lights.
Though Audis current venture is geared towards consumer’s with families who travel at least 100 miles a week, their game plan is to incorporate this light into all vehicles. We will address the areas of target population, product position against …show more content…
Audi is improving all of its vehicles by providing “LED lighting” on all its vehicles as part of its standard package. Audi’s positioning statement carries words such as “luxury, safe, traveling, family” which will always come to mind for those searching for a vehicle to purchase. Audi’s statement is targeting families, those that travel a lot, those that enjoy the luxury of a vehicle but at the same time want to keep themselves and loved ones safe. The consumers spoke and Audi listened. Their position statement is meaningful, important, and convincing to its customers, not just to the company. The Audi brand will deliver on this promise and continue to earn the trust and respect from