communication plan
Communication Plan
Guideline
Introduction
Presentation of Tesla Motors
Marketing strategy
Marketing Mix
New advertising campaign
Conclusion
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Introduction
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I. Presentation of Tesla Motors
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Background
American company that was founded in 2003
Tesla headquarters is located in Palo Alto, California, and it has wholly-owned subsidiaries in North America, Europe and Asia
Tesla has more than 2000 employees and 31 stores all around the world
Tesla aims to offer high-performance and electrically powered vehicle at a price affordable to the average consumer
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I. Presentation of Tesla Motors
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Products
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Roadster
First high performance electric car sold in U.S. since the 1920s
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Model S
World’s first premium electric sedan
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Model X
Coming soon
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Vision and Mission
Vision : Tesla wants to create the most compelling car company of the 21st century by driving the world’s transition to electric vehicles.
Mission: To accelerate the advent of sustainable transport by bringing compelling mass market electric cars to market as soon as possible.
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I. Presentation of Tesla Motors
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Culture and Values
Culture
Tesla are very ambitious, and whereas most companies only have profit as a goal, Tesla Motors has profit, innovation, and environmentally friendliness as its goals. The companies need for flexibility, creativity, and intellect to that fact.
Values
A Clean Start: A Silicon Valley approach means they are trying to move fast and constantly innovate. Committed to Electric : Tesla Makes the best electric cars and electric power trains in the world Built around the driver : Connect the driver and the car like one entity Sparking the evolution : Accelerate the world’s transition to electric mobility with a full range of increasingly affordable electric cars.
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Strategic goals and objectives
To build a more affordable car
To
Guideline
Introduction
Presentation of Tesla Motors
Marketing strategy
Marketing Mix
New advertising campaign
Conclusion
2
幻灯片3
Introduction
3
幻灯片4
I. Presentation of Tesla Motors
4
幻灯片5
Background
American company that was founded in 2003
Tesla headquarters is located in Palo Alto, California, and it has wholly-owned subsidiaries in North America, Europe and Asia
Tesla has more than 2000 employees and 31 stores all around the world
Tesla aims to offer high-performance and electrically powered vehicle at a price affordable to the average consumer
5
I. Presentation of Tesla Motors
幻灯片6
Products
6
幻灯片7
Roadster
First high performance electric car sold in U.S. since the 1920s
7
幻灯片8
Model S
World’s first premium electric sedan
8
幻灯片9
Model X
Coming soon
9
幻灯片10
Vision and Mission
Vision : Tesla wants to create the most compelling car company of the 21st century by driving the world’s transition to electric vehicles.
Mission: To accelerate the advent of sustainable transport by bringing compelling mass market electric cars to market as soon as possible.
10
I. Presentation of Tesla Motors
幻灯片11
Culture and Values
Culture
Tesla are very ambitious, and whereas most companies only have profit as a goal, Tesla Motors has profit, innovation, and environmentally friendliness as its goals. The companies need for flexibility, creativity, and intellect to that fact.
Values
A Clean Start: A Silicon Valley approach means they are trying to move fast and constantly innovate. Committed to Electric : Tesla Makes the best electric cars and electric power trains in the world Built around the driver : Connect the driver and the car like one entity Sparking the evolution : Accelerate the world’s transition to electric mobility with a full range of increasingly affordable electric cars.
11
幻灯片12
Strategic goals and objectives
To build a more affordable car
To