Mkt 421 Marketing Phase 4 Analysis
Marketing Phan: Phase IV
Michael Dendor, Kat Hall, Anna Evita Thompson, Erick Cobiskey
MKT 421
4/1/13
Kim Wm. Houseman
Marketing Plan: Phase IV As our product is being introduced into a very competitive market, we will need to make sure your margins are very thin so that we maintain a competitive advantage. As our product moves from the introductory phase to the growth phase we can expand our margins to ensure a larger profit, but during the introductory phase this is not preferred. In the beginning you should make an impact that helps your sustainability. The first thing we need to pay for is research and development. This should account for about 20% of our startup costs. This will allow us to create a good product that will
Michael Dendor, Kat Hall, Anna Evita Thompson, Erick Cobiskey
MKT 421
4/1/13
Kim Wm. Houseman
Marketing Plan: Phase IV As our product is being introduced into a very competitive market, we will need to make sure your margins are very thin so that we maintain a competitive advantage. As our product moves from the introductory phase to the growth phase we can expand our margins to ensure a larger profit, but during the introductory phase this is not preferred. In the beginning you should make an impact that helps your sustainability. The first thing we need to pay for is research and development. This should account for about 20% of our startup costs. This will allow us to create a good product that will