Amul

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A
Project Report
On

“Study on Market Segmentation, Promotion &
Placement of Amul Products
in Pune Market for Amul India.”

Submitted By
Mr.ABHISHEK S BANJARE.
(MBA BATCH 2009-10)
In Partial Fulfillment for the Award of Degree of Masters in Marketing Management

For
Pune University
Institue of Business Management & Research,Pune
Year 2007-08

ACKNOWELDGEMENT

It has been great pleasure for me to work as a summer trainee in an esteemed organization like Amul India , which made me aware of the culture followed in the organization and gave me a great exposure.

The project work has been made possible through direct and indirect co-operation of various persons for whom I wish to express my appreciation and gratitude.

I shall remain grateful to Ms………. for her incisive support and objective guidance during the project. I am also grateful for the kind co-operation and guidance provide by our Director Prof.Mr……. and Project Guide Prof……, without which the project could not be completed successfully.

Once again I express my gratitude to Amul India, Pune for their kind co-operation.

Last but not the least I thank my parents and friends who gave me moral support throughout.

Thanks to you all.

MBA-II
(IBMR,Pune )

TABLE OF CONTENTS

|SR. NO. |PARTICULARS |PAGE NO | | | |1-3 | |1. |EXECUTIVE SUMMARY | | | | | | |2. |INTRODUCTION | | | | | | |3. |RESEARCH DESIGN | | | | | | |4. |DATA ANALYSIS | | | | | | |5. |GRAPHICAL REPRESENTATION OF | | | |DATA | | | | | | |6. |CONCLUSIONS | | | | | | |7. |SUGGESTIONS | | | | | | |8. |LIMITATIONS | | | | | | | |ANNEXURES | | | |...
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