Amul

INTRODUCTION
Amul

– The Taste of India means “priceless”

AMUL Today

amul is a symbol of many things

Multi-dimensional

impact on rural economy and society

HISTORICAL BACKGROUND OF AMUL
Amul’s

birth is indelibly freedom movement in India.
The

linked

to

the

first Amul cooperative was the result of a farmers.
Sardar

farmers.


Vallabhbhai Patel vision to organise

Dr. Verghese Kurien, who founded Amul.

FACTS ABOUT THE KAIRA DISTRICT COOPERATIVE MILK PRODUCER’S UNION (AMUL)
Established

in 1946 - two societies collected 250 lures of milk. Competed with Polson’s to supply milk to Bombay. 1952 - Bombay Government terminated Polson’s contract and signed with AMUL.
1955

- Dairy and milk powder plant was established with aid from the United Nations Children's Fund (UNICEF).

CONTD…

1960

- AMUL pioneered production of milk powder and baby food from buffalo milk.
AMUL

- meets producer demand for critical inputs, veterinary services, artificial insemination and feed. Today AMUL members supply more than 1 million lures of milk per day. AMUL sells 400 tonnes of cattle feed every

THE GUJARAT COOPERATIVE MILK MARKETING FEDERATION
Gujarat

Cooperative Milk Marketing Federation (GCMMF) is India's largest food products marketing organization.
Amul

initiated movement.
Today,

the

dairy

co-operative

this movement is being replicated in 70,000 villages in over 200 districts in India.

THE GROWTH ERA
Amul

Dairy has organized over 10,000 village cooperatives.
Rise

in export of Amul products. day Amul collects 4,47,000 litres of

Every

milk.

Today,

173 milk producers cooperative unions and 22 federations play a major role

HISTORY OF AMUL


Dairy cooperative Largest food brand in India Situation of farmers GCMMF contribution to Amul







INTRODUCTION AND CONTRIBUTION OF DR.VERGHESE kURIEN (CHAIRMEN)


Milk