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Allen H. Neuharth

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Allen H. Neuharth
How has USA Today been able to differentiate itself and stay away from the commodity status of most news sources; Allen H. Neuharth the founder of USA Today and former Chairman of Gannet Company took into consideration what consumers were looking for in a newspaper when on the go (Ferrell & Hartline, 2014). Mr. Neuharth now armed with a vision to reconstruct the paper company to do business distinctly different from other companies as we will learn in this paper by four principal points which were; one sustained investment, disciplined approach, broad perspective and aligned talent (Lane, 2008).
In nineteen-eighty, Mr. Neuharth, sustained investment into USA Today from the start and poured six-million dollars into the company. The cost of
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