Airbus, Essay About the Company
Airbus essay
Introduction:
Airbus is one of the divisions of EADS parent company particular in aerospace defence. The purpose of Airbus division is to develop, manufacture, market and sell commercial jet aircraft known as Airbus. Is the biggest competitors of Boeing and Bombardier (factivia 2010) and leading market share 64%. The main focus of this report will be on Airbus 's critical success factors. By using Bowman 's Strategic clock, which identifies customer perception and strategy choices of airbus. By describing resources and capability this report will establish whether the current strategy works against future competition.
According to the Critical Success factors that conclude 3 aspects in assignment 1
Airbus is very reliable in terms of customer satisfaction (Airbus 2009) through the development of its products according to the needs and requirements of the customers (sizes, comfort, etc.) Airbus launched a first VIP version of its ultra long-haul A340-600, on demand of Saudi Arabia group in 2006. (Mintel 1) Also provide product warranty and services for any technical problems if they do occur. (Airbus 2009) System of MRO providers (maintenance, repair, and overhaul), and have provided an extensive account of Airbus "e-solutions" for maintenance. Hence, Airbus is very reliable in providing on time product delivery for it customers (Airbus 2009).
Safety is a top priority in these specific industries. Airbus has very good reputation in terms of technological quality. Airbus is considered as an innovative leader in the aircraft industry and has created a history of innovation and customer satisfaction. (Airbus 2010) Airbus corporate with Air New Zealand, adopts the required navigation performance that influence safety (Data monitor 1 2009) dealing with highly trusted and dedicated suppliers like General Motors, Rolls Royce, Mitsubishi, Bridgestone etc. (Data Monitor 1 2009) that ensure company product quality satisfaction..
The satisfied customer
Introduction:
Airbus is one of the divisions of EADS parent company particular in aerospace defence. The purpose of Airbus division is to develop, manufacture, market and sell commercial jet aircraft known as Airbus. Is the biggest competitors of Boeing and Bombardier (factivia 2010) and leading market share 64%. The main focus of this report will be on Airbus 's critical success factors. By using Bowman 's Strategic clock, which identifies customer perception and strategy choices of airbus. By describing resources and capability this report will establish whether the current strategy works against future competition.
According to the Critical Success factors that conclude 3 aspects in assignment 1
Airbus is very reliable in terms of customer satisfaction (Airbus 2009) through the development of its products according to the needs and requirements of the customers (sizes, comfort, etc.) Airbus launched a first VIP version of its ultra long-haul A340-600, on demand of Saudi Arabia group in 2006. (Mintel 1) Also provide product warranty and services for any technical problems if they do occur. (Airbus 2009) System of MRO providers (maintenance, repair, and overhaul), and have provided an extensive account of Airbus "e-solutions" for maintenance. Hence, Airbus is very reliable in providing on time product delivery for it customers (Airbus 2009).
Safety is a top priority in these specific industries. Airbus has very good reputation in terms of technological quality. Airbus is considered as an innovative leader in the aircraft industry and has created a history of innovation and customer satisfaction. (Airbus 2010) Airbus corporate with Air New Zealand, adopts the required navigation performance that influence safety (Data monitor 1 2009) dealing with highly trusted and dedicated suppliers like General Motors, Rolls Royce, Mitsubishi, Bridgestone etc. (Data Monitor 1 2009) that ensure company product quality satisfaction..
The satisfied customer
References: Leithen Francis (2008), “Airbus ' China gamble”, Available at: http://www.flightglobal.com/articles/2008/10/28/317890/airbus-china-gamble.html Johnson G.,Scholes, K.,Whittington R.,(2008) 8 edition, Exploring Corporate Strategy Roger J. Best (2008), “Marketing Based Management: Strategies for Growing Customer Value and Profitability”, 5th edn., pp. 22-25. Vijay Verghese, (2010), “Mirror mirror on the wall”, Available at: http://www.smarttravelasia.com/AirbusVsBoeing.htm (Accessed: 3 April, 2010) Read more: http://www.americanessays.com/study-aids/free-essays/management/airbus.php#ixzz2GxuJgKqR