Emirate: Marketing and Emirates

Topics: Marketing, The Emirates Group, Advertising Pages: 6 (1811 words) Published: May 28, 2012
Spearheaded by one of the most admired and innovative airlines in the world, the Emirates Group is a dynamic travel and tourism operation with a global reputation for excellence spanning every aspect of the industry. Emirates would like to extend the same warm welcome that our cabin crew are famous for as you explore their Company and learn about the Vision & Values which make Our Brands the best in the business.

Question 1
Nowadays, Emirate is a major player in the globalairline industry. Emirate always focuses on quality rather than quantity. Emirate always take the first step to develop the new technology so Emirate have a leased boeing 737 and airbus 300B4, Emirate has never less than 20% annual growth. That information shows that Emirate is a successful company in the market. Emirate are using differnet marketing strategy has been successful in creating a positive brand image with current and potential customers. In the following, we explain how Emirate can to do that.

Emirates use different media method to introduce thir products,routes and air craft to the consumers. Those media method can reduce the search time by the costomers.For example Emirates use commercial and print advertisements which is their major media hightlight to introduce the products. ,Besides Emirates develop the mass communication technologies such as internet and smartphones to target the various audiences.It is a greater channel .this media can attract many potential consumers who interest for the Emirates products. Besides, Emirates build a sponsorsship with different comnpany. Emirates has a committed to hold different regional and international events .Since about 20 years ago, Emirates begin to sponsor aboat race in Dubai ,and then Emirates is currently an offcial FIFA partner today.he hold the rights to all FIFA event from 2007-2014,and the Emirates brand name os on all offical world cup publicity material. Emirates sponsor different events which can build a good relationshiop with the partners and the passengers.and then Emirates always sponsor different company which have the partnership with the Emirates.it help the Emirates to build a positive image.

And then Emirates establish a Emirate air-line foundation which seeks to improve the quality of the life of children ,regardless of their culture,religion ,geographic location or political boundaries . Emirates always appeal the passengers and the partners to donate money ,goods and materials to the foundation, Those foundation can help Emirate to change the image .Emirate are not only the business conpany, but also Emirate is a charity ,those activities can help Emirate to creat a positive brand image to attract the current and the potential customers.

With the technological developemnt,the interactive media play a important role today, interactive media allows coummnications on a two ways form instead of one way communicaion such as advertising, Emirates also use the new communication tools to introduce their products. Emirates has an officail retail web site form,it can let the customers can search the products or Emirates related merchandise easily. This method is convenient for all of people and provide a new ways to the potetial customers to search Emirates products.

Last, Emirates build a positive brand image in the environmental protection. Nowadays, environmental protection is a important topic around the world, everyone advocate to pretect the Earth.Emirates also support those topic, Emirates is proudly develop an environmentally sustainable strategy that aims at protecting natural resources and reducing air pollution .and then Emirates try to do their best in the recycling effort and selecting the most fuel efficient aircaft.It show that Emirates want to build a environmental protection brand in the airline market. It can help Emirates build a positive image wich can accept by the social .when Emirates creat a postive imaga they can arrtact...
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