Emirates Hr Strategy

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HRM Strategies
Arab Emirates Airline

Executive Summary
Arab Emirates Airline is the largest major airline in the Middle East which is owned by the Government of Dubai directly under the Investment Corporation of Dubai. Arab Emirate Airline is one of the most high profile and glamorous company among the Emirate Group. Currently, Emirate Group seeks key role in the knowledge-based economy which determines potentials for progress of nations and their economic success. While airline traffic in the world has reduced significantly, The Middle Eastern region however, has improved especially for Arab Emirates Airline and it has posted an outstanding result. In order to compete in the unexpected global economy, Human Resource Department (HRD) of Arab Emirate Airline has plans to hire a great number of high quality staffs.

However, lack of the company performance in the worldwide market and high staff turnover are the disadvantages for Arab Emirate Airline. This reports based on secondary research and also primary research such as interview with Miss Yoon, who is currently flight attendant in Arab Emirate Airline. According to Miss Yoon, culture differences affects job promotions and the base location in Dubai does affect international staff morally in a long run.

This report gathers information and analyse the areas Arab Emirates Airline can improve their staff performance. The current situation of Arab Emirates Airline has proven a success to many other competitors. However, there is still room for improvement to expand into further destinations across the world.

Table of Contents

Executive Summary3
1. Introduction6
2. Overview of company7
3. Seeks key role in Knowledge economy8
4. How it competes in the global economy9
5. Human Resource Management within Business Strategies11
6. Human Resource Management Strengths14
6-1. Education training14
6-2. Salary15
6.3. Employee Benefits16
7. Human Resource Management Weaknesses16
8. Two contemporary people-related issues18
8-1. Opening up employment opportunities of international labour18
8-2. Recruitment screening19
9. Recommendation and Conclusion19
References20

1. Introduction
Human Resource Management (HRM) is the function within an organization that focuses on recruitment of, management of, and providing direction for the people who work in the organization. Human Resource Management can also be performed by line managers (Heathfield, 2010). Furthermore, Human Resource Management is the organizational function that deals with issues related to people such as compensation, hiring, performance management, organization development, safety, wellness, benefits, employee motivation, communication, administration, and training.

Arab Emirates Airline is the world’s third most profitable and among the twenty largest international airlines and one of the fastest-growing. The main reason that Arab Emirates Airline has been success because they are currently doing well structured their overall business and people management.

The purpose of this report is to examine how well Arab Emirates Airline’s overall business and people management strategies are. In order to obtain better understanding of Arab Emirates Airlines’ Human Resource Management, this report will analyse the overall strategy of the strategy of the organization and how it applies it in the global economy. Furthermore, this report will demonstrate some effective suggestions to improve the issues and weaknesses for overall business and people for Arab Emirates Airlines.

2. Overview of company
Mission Statement:
“To deliver the highest standards of product quality to support business logistics within the air transportation industry and to achieve complete customer satisfaction through innovation and refinement of service levels.” (Emirate SkyCargo, 2010)

Arab Emirates Airline was a started in the year 1985 and has received more than 300 intonation awards...
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