Technological Factors

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Technological factors can lower barriers to entry, reduce minimum efficient production levels, and influence outsourcing decisions. Some technological factors include: * R&D activity
* automation
* technology incentives
* rate of technological change
Environmental factors: environmental factors include the weather and climate change. Changes in temperature can impact on many industries including farming, tourism and insurance. With major climate changes occurring due to global warming and with greater environmental awareness this external factor is becoming a significant issue for firms to consider. The growing desire to protect the environment is having an impact on many industries such as the travel and transportation industries (for example, more taxes being placed on air travel and the success of hybrid cars) and the general move towards more environmentally friendly products and processes is affecting demand patterns and creating business opportunities.

* Industry leader in its commitment to the environment.
* Airbus is leading the way toward a more sustainable aviation sector, optimising the essential role that air transport has in the modern economy with need to address climate change. Vision:
From the beginning, the company has adhered to its philosophy of increasing the number of passengers (or amount of freight) per flight, while reducing overall energy consumption and perceived noise.

With this goal in mind, Airbus has contributed significantly to the aviation industry’s improved eco-efficiency over the past decades (1985, the average aircraft fleet consumed eight litres per passenger per 100 kilometres – today it is less than five litres). Eco-efficiency is a top objective of Airbus, as well as a key element of its Vision 2020 guidelines – which outline the company’s environmental approach, social practices and economic performance.  

Airbus also is part of the Geneva-based Air Transport...
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