This paper will analyse the strategic position of Emirates Airline throughthe use of SWOT analysis. Based on the given case, the strategic position of the Emirates Airline specifically their airline and aviation position has been challenged because of thechanging situations of the airline market. Rival industries of the company has been able toannounced the establishment of the their business approach in the global market whichoffers diversified airline industries to cater to the needs of the passengers, cargo andshipment services. The announcement of this company affects the strategic position of theentire Emirates Airline. In order to make sure that the company will not be left behind,Emirates Airline has been able to involve themselves into the expansion to technological developments.Through the use of SWOT analysis, the strategic position of Emirates Airline in 2006will be analyzed.
As a competitive and globally recognised airline industry, Emirates Airlinehas been able to have strategic position in the global market. In fact, when Emirates Airlinestreamlined their business, it already had the advantage of size. With several consecutive years of multibillion profits, the company has outshined its major rival companies to become a modelfirm. Also, Emirates Airline’s decision to focus on diversified market and by considering andentering the cargo shipping and their customer service was a courageous one, but it has led to itscurrent position as one of the top global brands. The firm has likewise been characterized bymany analysts to have an ability to adapt to changing market conditions in order to maximize profit. Listening to and identifying with consumers has allowed Emirates Airline to construct acorporate culture that bears little resemblance to the Emirates Airline of the past.The ability to continuously renew and improve their service in the airline and aviationwhile effectively managing the needs of...