SWOT Analysis of Agora:
A SWOT analysis of Rahimafrooz Superstores Limited will show the internal and external factors. Some of these factors affect positively while some of them effects negatively. Important decisions can be taken after SWOT analysis.
1.Established brand name.
2.Pioneer in the industry.
3.Concerned about quality factor than other super shop (Competitive advantage). 4.It is the largest retailer, both by local sales and by domestic market share. 5.Experienced top level management.
6.Wide product range.
7.Quicker and accurate costing process.
8.Effective and reliable supply chain.
9.Successful implementation of SAP (Standard Application Software) ERP (Enterprise Resource Planning) the modules are: Financial and Controlling, Material Management and Selling and Distribution. 10.Effective training modules for employees, suppliers.
11.Agora is committed to sustaining and growing as the most trusted, loved and frequented retail chain 12.Agora believes in providing very good service to its consumers. 13.The technological development is very frequent.
1.High price of products.
2.Poor financial position.
3.Less number of shops.
4.No or very less advertising.
5.Lower amount of CSR (Corporate Social Responsibility) activities. 6.In the mid-2000 Agora faced many cost problems associated with not properly integrating it’s purchased chains of store. 7.Still lack of competitive strength. Mainly in placement. 8.Supply and distribution of foreign products are very poor and so people can’t get unique foreign products in Agora but can be found in other mega shops like Meena Bazar, Lavender etc. 9.Customer Service technology is less attractive .
10.Market development in other cities is relatively poor as only Chittagong has Agora outlet. 11.Poor reliability of data, and plan predictability.
12.Counter management system relatively poorer than competitors. 13.Sometimes they gave offer to capture the General Customer bt they cant do that for their Bad system or service. 14.Struggles with preparing budget which was not very effective and management wants budget that would give better results.
1.Providing sponsorship to emerging agricultural business. Ex: strawberry was grown in Panchagar and Agora took all the responsibility for sales and it made a profit. 2.The largest retailer in Dhaka leaving behind PQS, Meena Bazar, Nandan Mega Shop, Pacific, Pick and Pay, Etc, Shop & Save, Lavender and others. 3.They created a life style trends by offering various types of products to its customers while maintaining high quality. 4.Big growth in developing market with nine outlets in Dhaka and one in Chittagong 5.New USP...