Preview

Supply Chain of Agora

Good Essays
Open Document
Open Document
911 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Supply Chain of Agora
Supply Chain management and Financial Performance of Agora

Prepared By:
ID
Name
05-51
Md. Asibur Rahman
05-63
Moheuddin Ahmed Hemal
05-101
Md. Golam Sarwar

Submitted To:
Dr. Md. Abdul Hannan Mia
Pofessor
Department of MIS
University of Dhaka

Date: 25.11.2014

Contents
History of Agora 4
Supply Chain Management of Agora 5
Supply Chain for Agricultural Products 5
Supply Chain for Consumer Products 6
Supply Chain for Imported Goods 7
Overall Supply Chain Activities 8
Financial Performance of Agora 9
Supply Chain Performance Metrics Framework of Agora 9
Financial Performance 10
References 11

History of Agora

Rahimafrooz Superstores Ltd. (RSL) launched Agora the first ever retail chain in Bangladesh in 2001. Agora promises a valuable shopping experience that provides quality and fresh products at the right price. It aims to consistently provide a remarkably satisfying and valuable shopping experience through a business that improves the quality of life for customers and team members.
With outlets in major locations throughout Dhaka, and many more being planned in Dhaka and other major cities, Agora is endeavoring to fulfill the everyday needs of its customers by providing the right quality, assortment and price through stores of various forms and sizes. While Agora mainly focuses on food items - ranging from a wide variety of fish, meat, vegetables, fruits, bakery, dairy, and grocery - it also carries a vast array of other grocery, personal care, and various other consumer goods and household utensils.
Agora‘s interior is similar to most supermarkets in design and layout due to trends in marketing. It produce tends to be near the entrance of the store. Various kinds of products and services are sold (at least 2500 products and services). Milk, bread, and other essential items are located in the rear and other out of the way places. This is purposely done to ensure maximum time spent in the store, strolling past other items and



References: 1. http://www.rahimafrooz.com/OurBusinesses/Companies/RahimafroozSuperstoresLtd/tabid/112/Default.aspx. 2. Mr. Jahid Uddin Ahmed, Executive Member of Rahimafrooz Management Committee. 3. Operations Management process and Supply Chain, Krajewski, Bitzman, Mlahotra and Srivastava.

You May Also Find These Documents Helpful

  • Satisfactory Essays

    Araneta Center

    • 403 Words
    • 2 Pages

    Araneta Center as one finest mixed-multi complex retail in the Philippines used providing its ease of access to its whole target market and as one of top of mind for its development. Before it was Ayala, Makati and Pasig, Ortigas is the financial business district along the metro. But now, Araneta Center, from Cubao’s ala-Quiapo image was turned into a very committed to be aligned with the world’s standard surpassing Libis’ boom and was far left behind.…

    • 403 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    Supply Chain

    • 858 Words
    • 4 Pages

    Metrovox is a German electronics manufacturer that designs, develops and manufactures a range of products for the entertainment and home electronics sector. Management has recently focused on two related products, Bugabyte and Terabyte Lite. The Bugabyte is a video and audio player with a flash drive. The company has invested heavily in the research and development of this product, which is a small hand-held unit about the size of a credit card. It is about 50 percent thinner than their competitor’s offerings. The Terabyte Lite is a flash drive and mp3 player. Metrovox sells this product to a distributor in North America and to a major European retailer.…

    • 858 Words
    • 4 Pages
    Good Essays
  • Good Essays

    Immigrant Workers

    • 1993 Words
    • 8 Pages

    In the US, going to the supermarket can be quite the experience. We take a cart and go down the aisles while imagining future culinary experiences. We start at the vegetable and fruit sections. We grab some apples or some oranges; we examine them, check them for quality and if we are content with the products we place them in the cart for later purchase. We move on, perhaps to the poultry aisle, we begin to inspect the meat, its fineness, its cleanness, and once again content with our selection, we place it in the cart and move on. There might be one more stop; possibly some eggs, frozen…

    • 1993 Words
    • 8 Pages
    Good Essays
  • Powerful Essays

    “ I declare that the material contained in this assignment is the end result of my own work and that due acknowledgement has been given in the bibliography to ALL sources, be they printed, electronic or personal”…

    • 2355 Words
    • 7 Pages
    Powerful Essays
  • Better Essays

    Supply Chain

    • 2182 Words
    • 9 Pages

    Amazon.com, Peapod, Dell, and many furniture manufacturers use push-pull supply chain strategies. Describe how each of these companies takes advantage of the risk-pooling concept.…

    • 2182 Words
    • 9 Pages
    Better Essays
  • Good Essays

    Supply Chain

    • 1741 Words
    • 7 Pages

    Q1-2). Is the use of a large number of suppliers a good idea? Why or why not? Support your answer with real business examples.…

    • 1741 Words
    • 7 Pages
    Good Essays
  • Best Essays

    Zara It Analysis

    • 1817 Words
    • 8 Pages

    Zara is a fashion brand that was founded in 1975 by Amancio Ortega, who believed that retailing and manufacturing must be closely linked to provide a speedy response to consumers’ demands. Unlike other fashion chains, Zara did not invest extensively with advertising and marketing to generate sales, instead, they set up their stores in prime locations. Zara’s selling strategy relies on fast turnover of their merchandise, aiming primarily at seasonal fashions. Their decentralised approach in decision making, allows store managers to make decisions on which items should be on sale, and which items should be replenished based on their experiences and feedback with local customers. The commercial team also observed local trends and communicated with store managers as to which line of clothing would sell, and so transferred those items to other stores where they would sell well.…

    • 1817 Words
    • 8 Pages
    Best Essays
  • Better Essays

    Zara International was a retail shop originated in La Coruna, Spain in 1975. It was clothing and accessories shop and imitated the latest fashion trends and sold them at a lower cost. It became Zara International after entering Portugal in 1988 and then the United States and France in the 1990s. The distributor for this brand is Inditex and is considered the most successful retail chain in the world. Zara has a business strategy that is very different from the retailers nowadays. If a customer orders a product Zara’s distribution centers can have the items in the store within 24 to 48 hours of receiving the order, depending upon the country. The business plan that Zara’s executives made was very innovative and played a great part in the success of this retail chain. Not only has it been successful and profitable in the past, they are successful in the present and have been expanding their brand all over the world…

    • 992 Words
    • 4 Pages
    Better Essays
  • Better Essays

    Supply Chain

    • 1350 Words
    • 6 Pages

     Firms should first use pricing to achieve some balance between supply and demand and only then invest in or eliminate assets. A trucking company owns 10 trucks. One approach is to set a fixed price for its services. Using revenue management the firm could the following:…

    • 1350 Words
    • 6 Pages
    Better Essays
  • Satisfactory Essays

    Supply chain

    • 259 Words
    • 2 Pages

    In the ancient Greek fable about the tortoise and the hare, the speedy and overconfident…

    • 259 Words
    • 2 Pages
    Satisfactory Essays
  • Powerful Essays

    agora

    • 1057 Words
    • 4 Pages

    Bangladesh entered the supermarket era on August 24, 2001 with Rahim afrooz Superstores Ltd. launching Agora, a retail chain superstore in Bangladesh, introducing a new way to shop. The company has already opened four outlets Rifles Square, Gulshan Avenue, Maghbazar and Mirpur Zoo Road in Dhaka and many more are in progress in Chittagong and other cities of the country. The superstores are open from 9 am to 8 pm every day. Rush of customers is experienced in the morning and evening. Most of the employees of Agora are young and well-educated, some with Masters and MBA degrees. Agora superstores are currently focused in food retailing, ranging from a wide variety of fresh vegetable, fruits, meat and fish to grocery, bakery, dairy, personal and household products. Agora provides its customers with guaranteed quality and freshness. It carries more than 30,000 varieties of products and has plans to expand its product portfolio to carry other ranges of consumer products in the coming years. It aims at building a chain of more than 40 superstores by year 2010.Other supermarket brands have since emerged but Agora continues to be the leader and trendsetter. Agora has been the venue of launching of Thai products, which have by now become commonplace. Californian apples were launched here as have been Agora buys products direct from the growers, which benefits the latter as well as the customers. The products are procured under the direct supervision of its officials who maintain strict procurement and marketing standards. Products on the shelves are regularly monitored for expiry dates.…

    • 1057 Words
    • 4 Pages
    Powerful Essays
  • Powerful Essays

    CB2300 Management

    • 1200 Words
    • 5 Pages

    The store locates at the first floor of no. 143 of the mall, which is the concentration of the shopping mall. This is a strong distribution channel supporting high and constant flow of the population distribution. With these benefits, customers’ attention can easily be grasped and attract them to the store.…

    • 1200 Words
    • 5 Pages
    Powerful Essays
  • Satisfactory Essays

    Supply Chain

    • 574 Words
    • 2 Pages

    The supply chain coordination is a very important process in the “A supply chain is the network of all the individuals, organizations, resources, activities and technology involved in the creation and sale of a product, from the delivery of source materials from the supplier to the manufacturer, through to its eventual delivery to the end user” (Whatis.com, 2015). The supply chain coordination is a very important process and has become more important as outsourcing increases. The exchange of goods passes through various stages, giving the product not just value but also increasing competition in the supply chain.…

    • 574 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    LIVRO shall have an exclusive distribution strategy using its online site. With the help of promotions, it can help trigger consumers into acquiring and transacting their order from the site. This option must be carefully done by the business in order to still yield revenue despite being entered in the Internet. With increasing choices and preferences in the online market, it is a challenge for LIVRO to stand out which is why the business shall apply all collective elements (Product, Price, Promotions) in order for its place strategies and tactics to work.…

    • 1031 Words
    • 5 Pages
    Good Essays
  • Good Essays

    Zara Study Case

    • 5120 Words
    • 21 Pages

    The case describes how Zara, operating out of the Galician port of La Coruña in north-west Spain has managed to become a benchmark for speed and flexibility in the garment industry. The case offers an illustration of a fast-response global supply, production and retail network. In 2003 Zara was the only retailer that could deliver garments to its stores worldwide (507 in 33 countries) in just fifteen days after they were designed. It could do that because of its unique systems for product design, order administration, production, distribution and retailing. The unconventional approach that Zara often deploys in these areas provides interesting opportunities for discussion and learning.…

    • 5120 Words
    • 21 Pages
    Good Essays

Related Topics