Zara Customer Care
Table of Contect
1.0 Introduction 2
2.0 Procedures 2
3.0 Findings 3
3.1 Customer care 3 3.1.1 Customer 3 3.1.1 Customer needs and wants 3 3.1.2 Customer loyalty and satisfaction 4 3.1.3 Communication Technology 4
3.2 Supply chain 5 3.2.1 Design 5 3.2.2 Manufacture 6 3.2.3 Products distribution 6 3.2.4 Retail terminals 7
3.3 Marketing Strategy 7 3.3.1 Strategy 8 a Strong supply chain management strategy 8 b Fast fashion strategy 8 c Global distribution strategy 9 3.3.2 Strategy analysis 9 a Strategic Advantages 9 b Strategic Drawbacks 10
4.0 Recommendation 10
5.0 Conclusion 12
6.0 Reference 13
1.0 Introduction
This report is about ZARA which is a global brand of clothing owned by the Inditex Group. It is the world's third-clothing retailer, one of the world's four major fashion chain (the other three are the United States of casual fashion giant GAP, the Swedish fashion giant H & M, German parity giant clothing chain C & A), has more than 2,000 stores in 70 countries around the world. It was established in 1975 by Spanish fashion designer and tycoon Amancio Ortega. The first store opened in Galicia, Spain, where it is now headquartered. The company is very unusual in the fashion retail world and incorporates many pioneering concepts. The company takes just two weeks to get its products on its store shelves after designing them, compared with six months for its competitors. It does not advertise, preferring instead to use money on opening new stores. Zara also owns and controls every stage of production from design, manufacture, supply and sales. A Louis Vuitton spokesperson described it as “possibly the most innovative and devastating retailer in the world”. (Baidu.com 22, June, 2012)
In this report I will analysis this brand in several parts. First one is customer care than its supply chain. After that I will introduce and analysis its strategy. At last, in view of its strategic inadequacy,
1.0 Introduction 2
2.0 Procedures 2
3.0 Findings 3
3.1 Customer care 3 3.1.1 Customer 3 3.1.1 Customer needs and wants 3 3.1.2 Customer loyalty and satisfaction 4 3.1.3 Communication Technology 4
3.2 Supply chain 5 3.2.1 Design 5 3.2.2 Manufacture 6 3.2.3 Products distribution 6 3.2.4 Retail terminals 7
3.3 Marketing Strategy 7 3.3.1 Strategy 8 a Strong supply chain management strategy 8 b Fast fashion strategy 8 c Global distribution strategy 9 3.3.2 Strategy analysis 9 a Strategic Advantages 9 b Strategic Drawbacks 10
4.0 Recommendation 10
5.0 Conclusion 12
6.0 Reference 13
1.0 Introduction
This report is about ZARA which is a global brand of clothing owned by the Inditex Group. It is the world's third-clothing retailer, one of the world's four major fashion chain (the other three are the United States of casual fashion giant GAP, the Swedish fashion giant H & M, German parity giant clothing chain C & A), has more than 2,000 stores in 70 countries around the world. It was established in 1975 by Spanish fashion designer and tycoon Amancio Ortega. The first store opened in Galicia, Spain, where it is now headquartered. The company is very unusual in the fashion retail world and incorporates many pioneering concepts. The company takes just two weeks to get its products on its store shelves after designing them, compared with six months for its competitors. It does not advertise, preferring instead to use money on opening new stores. Zara also owns and controls every stage of production from design, manufacture, supply and sales. A Louis Vuitton spokesperson described it as “possibly the most innovative and devastating retailer in the world”. (Baidu.com 22, June, 2012)
In this report I will analysis this brand in several parts. First one is customer care than its supply chain. After that I will introduce and analysis its strategy. At last, in view of its strategic inadequacy,