Adidas Swot Analysis

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Adidas is a global leader in the athletic apparel and footwear industry. Their commitment to sustainability has been one of increasing visibility and participation. Adidas is a self declared rating through the Global Reporting Initiative (GRI) in 2007. They have taken the approach of being engaged and transparent in their efforts to be recognized as a sustainability leader in the athletic footwear industry. Adidas has taken the initiative of having a working sustainability website that serves as a constant supplement of their corporate social responsibility annual reports.

Adidas have even gone so far as to create a line of footwear and apparel signifying their belief in sustainability. While they have made significant progress in many areas of business sustainability, they still have to make many improvements to establishing significant, long last effects in their production facilities. Adidas is also working to make a stronger commitment to production sustainability by ensuring that their suppliers act in accordance with all regulations in the country that the products are manufactured.

PEST(Political, Economic, Social and Technology) analysis is a framework used in the environmental scanning component of strategic management. Under PEST and PESTLE analysis are external factors which are the major players in the success and failure of an organization. Political factor is the government intervention in the economy. This includes tax policy, labour and environmental law, trade restrictions, tariffs, and political stability. Under Economic factor is economic growth, interest and inflation rates.

These factors directly affect the cost of capital in business operation as well as the costs in exporting goods and the supply and price of the imported goods in the economy. Social factors include cultural aspects, population growth rate, health consciousness and age distribution while trends in this factor will greatly affect the demand for the products....
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