Nike Swot Analysis
Nike.inc SWOT analysis
Strengths:
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y y y
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y y y
y
Nike is a globally recognized for being the number one sportswear brand in the
World.
Nike being a competitive organization has a healthy aver sion towards its competitors
i.e. during Atlanta Olympics, Reebok expensed on sponsoring the games; Nike however sponsored the top athletes and due to this step, it gained valuable coverage.
Nike has no factories; rather it uses contract factories to get the work done which makes it quite a lean organization. It has contracts with above 700 shops globally in about 45 different countries.
Nike is quite strong regarding its research and development; quite evident regarding its evolving and innovative product range.
They manufacture high quality at the lowest possible price, if prices rise due to price hike then the production process is made cheaper by changing the place of produ ction.
It has a strong sense of marketing campaign by sponsoring top athletes.
It uses lunarlite foam and flywire materials in order to make the manufactured shoes lighter and more controllable.
Nike, Inc is listed in NYSE and positioned as a US headquartered worldwide sportswear trader and supplier that:
Contracts with about 700 shops worldwide, runs offices in 45 countries, and manages factories in China, Indonesia, Taiwan, Thailand, India, Vietnam, Philippines, Pakistan, and Malaysia.
Belongs to Fortune 500 companies which 2007 total re venue exceeded 16 b. USD
Employs more than 30.000 people worldwide;
Owns strong marketing strategy under Nike brand that assumes the involvement of world top-class athletes and sportsmen in Nike s Just do it advertising campaigns;
Operates a chain of Niketown retail stores;
y
y
y y Leads its international business operations through acquisitions and re -branding:
Converse Inc, 2003; Starter athletic clothing, 2004; Umbro, 2008;
Nike s premium brand is used to manufacture and promote a
Strengths:
y
y
y
y
y
y y y
y
y y y
y
Nike is a globally recognized for being the number one sportswear brand in the
World.
Nike being a competitive organization has a healthy aver sion towards its competitors
i.e. during Atlanta Olympics, Reebok expensed on sponsoring the games; Nike however sponsored the top athletes and due to this step, it gained valuable coverage.
Nike has no factories; rather it uses contract factories to get the work done which makes it quite a lean organization. It has contracts with above 700 shops globally in about 45 different countries.
Nike is quite strong regarding its research and development; quite evident regarding its evolving and innovative product range.
They manufacture high quality at the lowest possible price, if prices rise due to price hike then the production process is made cheaper by changing the place of produ ction.
It has a strong sense of marketing campaign by sponsoring top athletes.
It uses lunarlite foam and flywire materials in order to make the manufactured shoes lighter and more controllable.
Nike, Inc is listed in NYSE and positioned as a US headquartered worldwide sportswear trader and supplier that:
Contracts with about 700 shops worldwide, runs offices in 45 countries, and manages factories in China, Indonesia, Taiwan, Thailand, India, Vietnam, Philippines, Pakistan, and Malaysia.
Belongs to Fortune 500 companies which 2007 total re venue exceeded 16 b. USD
Employs more than 30.000 people worldwide;
Owns strong marketing strategy under Nike brand that assumes the involvement of world top-class athletes and sportsmen in Nike s Just do it advertising campaigns;
Operates a chain of Niketown retail stores;
y
y
y y Leads its international business operations through acquisitions and re -branding:
Converse Inc, 2003; Starter athletic clothing, 2004; Umbro, 2008;
Nike s premium brand is used to manufacture and promote a