Nike - Organizational Audit

Topics: Corporate social responsibility, Business ethics, Social responsibility Pages: 10 (3209 words) Published: April 23, 2011
Presented to:

Dr. Laura Pogue
Chadron State College
Organizational Behavior Audit for
Nike Inc.


1. Company Overview
2. Body of report
2.1. Introduction to Organizational Behavior [general OB attributes] 2.2. Individual Behavior, Values, and Personality
2.3. Perceptions and Learning in Organizations
2.4. Workplace Emotions, Attitudes, and Stress
2.5. Employee Motivation: Foundations and Practices
2.6. Individual Decision Making
2.7. Team Dynamics
2.8. Communicating in Teams and Organizations
2.9. Power and Influence in the Workplace
2.10. Conflict Management
2.11. Leadership in Organizational Settings
2.12. Organizational Culture
3. Conclusion, Results and Summary
4. Bibliography

1. Company Overview
NIKE, Inc. (NIKE), incorporated in 1968, is engaged in design, development and marketing of footwear, apparel, equipment and accessory products. NIKE is a seller of athletic footwear and athletic apparel in the world. The Company sells its products to retail accounts, through NIKE-owned retail, including stores and Internet sales, and through a mix of independent distributors and licensees, in over 170 countries around the world. NIKE’s athletic footwear products are designed primarily for specific athletic use. It also markets footwear designed for aquatic activities, baseball, cheerleading, football, golf, lacrosse, outdoor activities, skateboarding, tennis, volleyball, walking, wrestling, and other athletic and recreational uses. It also markets apparel with licensed college and professional team, and league logos. The Company sells a line of performance equipment under the NIKE brand name, including bags, socks, sport balls, eyewear, timepieces, electronic devices, bats, gloves, protective equipment, golf clubs and other equipment designed for sports activities. It also sells small amounts of various plastic products to other manufacturers through its wholly owned subsidiary, NIKE IHM, Inc. In addition to the products it sells directly to customers, it has entered into license agreements that permit unaffiliated parties to manufacture and sell certain apparel, electronic devices and other equipment designed for sports activities. Nike mines consumer insights and uses research and development to design premium performance athletic products. Nike contracts with manufacturers to make and ship products to owned and partner retailers around the world. Nike creates demand for product through marketing and advertising, their presence in sports and their relationships with athletes (sports marketing). For Nike to be successful, the world of sport must be successful. To build business, Nike has to fuel and respond to consumer interest around the world and continually appeal to changing demographics and new markets in a deeply competitive industry. Nike also stimulates growth through smart, effective investments in people, research and development resources and a well-managed supply chain. Nike increases shareholder returns by effectively managing our operating costs in proportion to our growth rates.

2. Body of report

3.1. Introduction to Organizational Behavior [general OB attributes] Nike takes foreign timeframes and differing cultural norms into account by working with suppliers and their employees, other buyers and non-governmental organizations to design corporate social responsibility (CSR) endeavors. Nike helps them define the project goals, implementation and accountability components. One of the first steps in crafting a successful CSR plan is defining what “good” looks like. Key elements are designing upstream business processes that support good working conditions and efficient product flow. It’s also important to clearly define the rules and hold Nike employees accountable for compliance with Nike’s principles. This includes supporting sustainable business practices, encouraging suppliers to invest in worker training and by sharing best practices and the...
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