markting
MKT 335
E-Marketing
&
Commerce.
How do companies that sell comparable products or offer similar services differentiate themselves? What makes one brand stand out from the next? We know that numerous touchpoints are critical in influencing how we perceive and experience brands. Retail store layouts and displays, websites, commercials and sponsorships all help shape our opinions.
In are project we will be doing a comparison on two big companies (NIKE) and (ADIDAS) a comparison between their online shops and what they have to offer , both are successful sports apparel manufacturer companywhich sells sportwears clothes, shoes, sport tools, water bottles and more.
A short interdiction on these companies:-
NIKE:- Nike is a sports apparel manufacturer company that supplies items mostly based in the United States. It was first founded on 1964 as "Blue Ribbon Sports" at United States by Bill Bowerman and Philip Knight and later changed to "Nike".
Nike brand was first founded and was open as a retail store in the US. Till now, Nike is one of the most successful company around the world that have made more than 1 billion in profit.
The Nike Logo have a word quotes written beside it called "Just Do It", this is a quote to cheer and motivates every sport person to do their best and do not be afraid to try in any sports competition.
ADIDAS:- Adidas is a sports apparel manufacturer company that manucfature sports equipment mostly based in the German.
It is founded on 1924 by Adolf Dassler. He started producing Adidas Brand equipment in a small shop, when he expanded it to a factory with his brother. Until now, Adidas have became one of the most successful Company with its rival, Nike.
Adidas have splits into groups, which consists of the Reebok sportswear company, TaylorMade-adidas golf company, and Rockport. They sells product like sports wear, sports shoe, watches, bag, bottle and many more.
I think both Nike and Adidas are
E-Marketing
&
Commerce.
How do companies that sell comparable products or offer similar services differentiate themselves? What makes one brand stand out from the next? We know that numerous touchpoints are critical in influencing how we perceive and experience brands. Retail store layouts and displays, websites, commercials and sponsorships all help shape our opinions.
In are project we will be doing a comparison on two big companies (NIKE) and (ADIDAS) a comparison between their online shops and what they have to offer , both are successful sports apparel manufacturer companywhich sells sportwears clothes, shoes, sport tools, water bottles and more.
A short interdiction on these companies:-
NIKE:- Nike is a sports apparel manufacturer company that supplies items mostly based in the United States. It was first founded on 1964 as "Blue Ribbon Sports" at United States by Bill Bowerman and Philip Knight and later changed to "Nike".
Nike brand was first founded and was open as a retail store in the US. Till now, Nike is one of the most successful company around the world that have made more than 1 billion in profit.
The Nike Logo have a word quotes written beside it called "Just Do It", this is a quote to cheer and motivates every sport person to do their best and do not be afraid to try in any sports competition.
ADIDAS:- Adidas is a sports apparel manufacturer company that manucfature sports equipment mostly based in the German.
It is founded on 1924 by Adolf Dassler. He started producing Adidas Brand equipment in a small shop, when he expanded it to a factory with his brother. Until now, Adidas have became one of the most successful Company with its rival, Nike.
Adidas have splits into groups, which consists of the Reebok sportswear company, TaylorMade-adidas golf company, and Rockport. They sells product like sports wear, sports shoe, watches, bag, bottle and many more.
I think both Nike and Adidas are