4Ps Of MCD
Product
Promotion
‘Marketing Mix’
4Ps of Marketing
Place
Price
PRODUCT STRATEGIES
Branding strategies
Be the best quick service restaurant experience. McDonald’s mission By providing quality, service, cleanliness and value that make every customer in every restourant SMILE.
McDonald’s changed from time to time for keeping up itself with changing time and demand. It is not only change its look and attire for re-building its brand with a new get up, but also come out with new products and promotions on different seasons so that people would not feel boring on their products.
McDonald’s is projecting itself as a brand meant for the young and happening through a
WI-FI look.
Objective of McDonald's Brand Strategy
Widening customer base
Re-inventing its brand image
Stressing on the value aspect of the customer
Expansion of food item
The focus area of McDonald’s has changed from being a fast food joint to an eatery for all market segments including young family and loner. Young generation would be their main target audience. Not only that, McDonald’s is also trying to draw into the middle class group by introducing them the low price food.
Labeling Strategies
Labeling is used for information, promotional, identification and legal purposes. Labels can be small or large relative to the size of the product. For example, McDonald’s labeled the nutrition information and the raw ingredients on the burger boxes for the customers’ information.
(a) Nutrition Information
From October 2006, McDonald’s packaging on burgers, fries and salads will display nutrition labeling so that customers can see what percentage of their daily intake of energy and nutrients are in McDonald’s products.
The new boxes (shown on the above) clearly present the percentage of the substance that is recommended daily, as well as the number in grams of the substance in that particular food item. For people on diets, this labeling system will allow them to keep track of carbohydrates,
fats,
Promotion
‘Marketing Mix’
4Ps of Marketing
Place
Price
PRODUCT STRATEGIES
Branding strategies
Be the best quick service restaurant experience. McDonald’s mission By providing quality, service, cleanliness and value that make every customer in every restourant SMILE.
McDonald’s changed from time to time for keeping up itself with changing time and demand. It is not only change its look and attire for re-building its brand with a new get up, but also come out with new products and promotions on different seasons so that people would not feel boring on their products.
McDonald’s is projecting itself as a brand meant for the young and happening through a
WI-FI look.
Objective of McDonald's Brand Strategy
Widening customer base
Re-inventing its brand image
Stressing on the value aspect of the customer
Expansion of food item
The focus area of McDonald’s has changed from being a fast food joint to an eatery for all market segments including young family and loner. Young generation would be their main target audience. Not only that, McDonald’s is also trying to draw into the middle class group by introducing them the low price food.
Labeling Strategies
Labeling is used for information, promotional, identification and legal purposes. Labels can be small or large relative to the size of the product. For example, McDonald’s labeled the nutrition information and the raw ingredients on the burger boxes for the customers’ information.
(a) Nutrition Information
From October 2006, McDonald’s packaging on burgers, fries and salads will display nutrition labeling so that customers can see what percentage of their daily intake of energy and nutrients are in McDonald’s products.
The new boxes (shown on the above) clearly present the percentage of the substance that is recommended daily, as well as the number in grams of the substance in that particular food item. For people on diets, this labeling system will allow them to keep track of carbohydrates,
fats,