Preview

1970 Dodge Charger 500 Commercial Analysis

Satisfactory Essays
Open Document
Open Document
328 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
1970 Dodge Charger 500 Commercial Analysis
1970 Dodge Charger 500 Commercial Analysis
The 1970 Dodge Charger 500 Commercial subject was to show that if you have this car it will make your life better. To appeal to an audience of those individuals who have low self-esteem and are unsocial and lonely it expresses the notion that if you purchase this Dodge Charger that you will attract people who are on a higher social status. This “nerd” and his unattractive girlfriend are sitting in a car and he is trying to convince her to have sex with him. Then an attractive girl comes and taps on the “nerds” window and asks about his car. After that more attractive girls come and ask about the car, within all this action the “nerds” girlfriend ends up out of the car and all of the attractive girls end up in the car and they drive off leaving the unattractive girl behind.
The Dodge commercial is appealing to those individuals who are on a low social status the nerds geeks and loners of the world. The purpose of this commercial is to get people who are on a low social status to buy this car because they believe the car will make them cooler. The voice of the speaker is the “nerd” the typical nonsocial loner and the commercial portrays him becoming “cooler” and more social because of the car. The tone of the commercial optimistic and cheerful, the “nerd” was enthusiastic at the fact that the girls were giving him attention. The attitude of the commercial is joyful, the “nerd” is happy when the attractive ladies show him attention. This commercial is effective in its efforts to persuade its viewers to buy this car, there are a lot of lonely people in this world who would look at this commercial and believe one hundred percent that this car will do what the commercial is portraying, to give them friends and a social life and higher social status.

You May Also Find These Documents Helpful

  • Good Essays

    Fowles believes that by “…picturing states of being that individuals yearn for” advertisers can grasp the attention of people (Fowles 552). Over the past 50 years Chevy has used appeals such as the need for sex, the need for aesthetic sensation, and the need for affiliation to get the people to buy their top sports car, the Corvette. With the Corvette being a popular sports car, Chevrolet had to bring the sex appeal into the…

    • 526 Words
    • 3 Pages
    Good Essays
  • Good Essays

    Lexus Ad Analysis Essay

    • 633 Words
    • 3 Pages

    The advertisement uses an intriguing picture, a dark background, and bolded words to draw the consumer to purchase the car. The use of these strategies conveyed the message that if people buy this car they will be stars of their world. The Lexus Company displayed their new car well and the ad is compelling enough to make consumers purchase this…

    • 633 Words
    • 3 Pages
    Good Essays
  • Good Essays

    Within this report, an advertisement for Lucky Strike cigarettes has been used in order to break down the rhetorical analysis of the ad itself. This essay explains the pathetic, ethical, and logical appeals in which have been used in order to attract consumers. This break down will explain how such a simple advertisement; can attract a variety of consumers in order to buy their product. There are three main appeals in which the rhetorical analysis is composed of, in order to produce and ad, which will actually attract people.…

    • 993 Words
    • 4 Pages
    Good Essays
  • Good Essays

    The commercial was filmed in a way that pleasantly frames the Impala convertible’s features, purposely pushing viewers to purchase the product. The boy’s excitement and the way the producers contrasted the Impala with the boy’s current car, making the Impala seem impeccable, sways viewers in a favorable direction. The slogan, “What a gal, what a night, what a car!” implies that the car impacted the night and made it highly memorable and enjoyable. However, there isn’t much real evidence. The advertisement relies too heavily upon the use of pathos, which doesn’t have confirmed facts to back the feelings that it evokes. If the commercial had significant logos, or factual evidence, to back it up, it would show itself to be consistently reliable. Examining the source of the commercial, it also becomes obvious that it came from a highly biased one. Since Chevrolet’s goal is to sell a large volume of Impalas, they’re quite willing to enact anything that it may require to convince customers of its worthiness. Combined with the fact that commercials are essentially meant to persuade customers that a certain product is superior, it becomes obvious that Chevrolet was not a reliable source for the production of the commercial. Along with suggesting that the Chevrolet Impala convertible is superior, the commercial evades addressing other competitors’ products. This suggests that Chevrolet doesn’t have enough evidence to demonstrate that their product is superior to that of its competitors. Analyzing the overall content of the commercial reveals that the commercial doesn’t have a firm, factual…

    • 1094 Words
    • 5 Pages
    Good Essays
  • Powerful Essays

    Magazine advertisements spend millions of dollars each year in order to develop ideas to convey their message or to sell their products in today’s society. The many different views and values in society lead to various marketing ideas that capture the attention of many individuals, otherwise known as, the consumers. It is important to remember that the diverse preferences of the audience are taken into consideration when devising a marketing plan that would appeal to a wide range of people. Trojan, a company that focuses on the sale of contraceptives, spends millions of dollars each year to sell their products. In their most current advertising campaign, Trojan is trying to sell their newest brand of condom, Evolve. For this particular campaign, the marketing individuals promoting this product decided to show the differences between men and pigs by implying that men who use Trojan are considered to be true gentlemen while men who do not are regarded as pigs. While it seems that Trojan is suggesting the message of cleanliness by the usage of their condom, nonetheless, they themselves are not “clean” because of the message that they are conveying.…

    • 1821 Words
    • 8 Pages
    Powerful Essays
  • Good Essays

    Man's Last Commercial

    • 1101 Words
    • 5 Pages

    A majority of this commercial is auditory messages. While zoomed in on the faces of miserable-looking men, Michael C. Hall’s voice sounds, acting as the inner voices of these miserable husbands. The inner voice is listing a series of “I will’s” to the wives of these miserable husbands. The “I Will’s” include the following: “I will get up and walk the dog at 6:30 A.M… I will say yes when you want me to say yes… I will listen to your opinions of my friends… I will be civil to your mother… I will put the seat down… and because I do this, I will drive the car I want to drive.” As soon as he says this, the music picks up speed, and there is a short montage of a Dodge Charger recklessly stunt driving on the highway. This commercial attempted to target men and convince them that they deserve a Dodge Charger because of all the things that they do for their wives. And because of all the things that she asks him to do on a regular basis, he deserves to do something for himself and buy a sports car.…

    • 1101 Words
    • 5 Pages
    Good Essays
  • Good Essays

    Credible Strength

    • 985 Words
    • 4 Pages

    There are multitudes of unique and genuine advertisements that span from tv advertisements to ads in magazines. Due to the differentiation in the means of communication, both the structural aspects and the presentation of the advertisements vary paramountly.When crafting magazine advertisements, the producer is restricted to specific means of broadcasting their beliefs in essence. The advertiser has to assimilate both physical and literal elements in a equitable manner to fully convey what the argument is claiming. However, this circumspection subjects them to select the most applicable pictures and terms. Furthermore, in order to avoid failure and the chances of a page flipped too early, a magazine advertisement has to utterly enthrall the consumer's attention.. One particular advertisement conveying these said messages can be found in an issue of “Game Informer” magazine. There is a much deeper message being conveyed than just claiming it is “army strong” to live life to the fullest. The prime memorandum being proposed is that enlisting in the Army is both seen as a true act of honor and will propense a strong minded character that will see nothing but utter success throughout life. This message is transmitted through the ample use of both logos and pathos, but it is also diluted by the generality of the dull statements that are used.…

    • 985 Words
    • 4 Pages
    Good Essays
  • Good Essays

    Toyota released a new commercial, “The Chase,” during Super Bowl L about their new car, the Prius 4. The advertisement immediately reaches an audience of over one hundred million people. The humorous ad immediately gains the attention of many people, as it starts with four guys from the 2000’s show “The Wire” robbing a bank. Throughout the commercial they face many problems that they escape from because of the Prius. The Toyota advertisement for the Prius 4, “The Chase,” is effective because of it persuasive emotions and facts, despite its weak endorsements.…

    • 1007 Words
    • 5 Pages
    Good Essays
  • Good Essays

    According to Kilbourne, products are slowly getting more attention we used to give to another human being in our everyday life. Indirectly, they (the products) own a higher stand in our heart. The author supported this claim arguing that it is much easier to love a product rather than a person. The relationship between an individual with the product resembles a much more simplified version of love in this complicated world. “You can love it without getting your heart broken”. A car advertisement used by Kilbourne to strengthen her assertion of the trend substituting our love for the significant others to a non-living object. Apart from that, the emergence of ads also built a strong emotional chain that link our relationship with products. As…

    • 300 Words
    • 2 Pages
    Good Essays
  • Better Essays

    This advertisement is incredibly persuasive due to the extended use of Ethos, Logos, and Pathos. The goal of the advertisement is to show you exactly what could happen when distracted driving. From the very beginning of the advertisement to the little boys’ sneaker lying in the road, we are shown the reality of the situation and our emotions are heightened. The advertisement captures our attention and keeps us holding on to the very end. It forces us to think about our actions as well as others actions around us. We are left very wretched and distraught after watching the entire…

    • 1053 Words
    • 5 Pages
    Better Essays
  • Powerful Essays

    No one utilizes the power of sexual suggestion like car companies. In today’s world, cars have become a sex symbol, and in the race to sell their brands, the top players in the industry have tried to out-sex each other, at one point or another. Some ads don't even feature a car. Throughout the past 60 years car advertisements have changed significantly. The 1950’s used families to show cars were ideal and the way of the future, while the 1980’s and 90’s show biased “fact” based arguments and hints of celebrity approval. Today, the 2000s continue to enlarge celebrity acceptance and continue to make sex appeal more widespread mainly through the portrayal of women. According to Valerie Sperling, a professor at Clark University, “Women’s bodies have long been used in advertising to symbolize – and sexualize – products. Car advertisements frequently sought to link automobiles to women’s bodies, implying that male car owners would likewise be able to attract (or ‘own’) female sexual partners” (57). In today’s society, women’s bodies are constantly being separated from them as people and are viewed as objects of male desire rather than human beings.…

    • 1603 Words
    • 7 Pages
    Powerful Essays
  • Good Essays

    The majority of civilized people enjoy cleanliness and taking part of the best things life has to offer. Thus, when you look at this advertisement of a man whom has become the outward expression of what the inside of a car looks like, people will tend to pay attention. The man himself is dirty and grungy and seems to be unhappy, but it is not until you realize that it is a petrol ad that makes it clear that the company is suggesting the consumer’s car is unhappy unless it is filled with the best gas. By the petrol company creating a background with very clean, industrial lines, it is even more apparent that the filth is out of place. I considered that the man is not necessarily out of place, but that not putting the right gas in a car is common and many people do not know. This man seems to be a representation of what a car contains on the inside which is bad gas. I believe that this creates an emotional appeal by sparking a curiosity about the gas contained in cars and whether I am putting the right gas in. For many people, their vehicle is one of the most expensive investments they will make. For this reason, many people will take care of their cars and fill it with the best of what they can afford. Creating a petrol awareness is the purpose of the ad . By creating awareness the hope is that people will think twice before their next gas fill up, and consider using OKQ8’s petrol.…

    • 530 Words
    • 3 Pages
    Good Essays
  • Good Essays

    <br>The January, 2001 issue of Popular Science depicts a classic, two-page advertisement from the Ford Motor Company displaying its new F-150 SuperCrew pickup truck. From the colors of the ad, to the write-up found on the pages, it is very clear that the purpose was to attract males by using some of advertising's basic appeals.…

    • 969 Words
    • 4 Pages
    Good Essays
  • Good Essays

    The American Paradox

    • 1049 Words
    • 5 Pages

    In today’s mass media, it is quiet common for advertisers to assimilate class into their commercials. These advertisements portray a certain level of elegance because of the sophisticated choice to use classical background music and thick European accents. On the contrary, other advertisers take the common-folk approach by structure these commercials around the western concept. Both of these advertising tactics supports an American paradox. As argued in Jack Solomon’s “Master of Desire: The Culture of American Advertising”, the contradiction lies in the desire to strive above the crowd and the quest for social equality.…

    • 1049 Words
    • 5 Pages
    Good Essays
  • Good Essays

    Analyzing an ad can show the author’s persuasive strategies. Both the Gillette and Blatz beer ads use a baby to target different audiences. While they are two different companies with different products they both use the appeal of a baby to persuade people to buy their product. In this paper I will show several differences between these ads and also some things that relate in them.…

    • 649 Words
    • 3 Pages
    Good Essays