Ufs Business School Social Media Strategy

Only available on StudyMode
  • Download(s) : 61
  • Published : March 18, 2013
Open Document
Text Preview
Social Media Strategy March 2013 to March 2016

University of Free State Business School Social Media Strategy: March 2013 – March 2016

Table of Contents
UFS Business School Social Media Strategy ..................................................................................... 1 1. 1.1. 1.2. 2. 2.1. 2.2. 2.3. 2.4. 2.4.1. 3. 3.1. 4. 5. 6. 7. 8. Introduction ............................................................................................................................. 3 Social Media and the 21st Century Business School ............................................................... 3 Executive Summary .............................................................................................................. 4 UFS Business School Social Media Strategy............................................................................... 5 UFS Business School Social Media Vision .............................................................................. 6 UFS Business School Social Media Mission............................................................................ 6 UFS Business School Social Media Values ............................................................................. 6 UFS Business School Social Media Strategic Objectives ......................................................... 7 Tactics to achieve the Objectives ...................................................................................... 7

Internal Environment Analysis .................................................................................................. 8 SWOT Analysis...................................................................................................................... 8 Macro-environment Analysis (PESTLE) ..................................................................................... 9 Porter Analysis ....................................................................................................................... 10 Implementation and Execution Plan of the Strategy ............................................................... 11 Recommendations to the UFS Business School ....................................................................... 12 References ............................................................................................................................. 12

University of Free State Business School Social Media Strategy: March 2013 – March 2016

1. Introduction This social media strategy has been developed by the University of the Free State (UFS) Business School with the objective of systematically managing the electronic interaction of its stakeholders thereof in the next five years – 2012 to 2016. 1.1. Social Media and the 21st Century Business School As purported by the University of the Free State website, the UFS Business School was formed to achieve the following objectives: • • • • •

Develop and deliver successful programmes; Teach and share our knowledge and convert learning into practice; Coach in an ON-CAMPUS and on-line environment; Empower individuals and organizations; and Maximize potential; and achieve exceptional results.

One of the overarching challenges has always and that may remain to be, is tapping the ever evolving technological innovations, especially those that come with the e-world to support organizational strategic intent, and the UFS Business School is no exception in this regard. This social media strategy therefore comes as an imperative tool to assist the UFS Business School achieve its current mandate as stipulated above. As a business school that operates within the 21st Century on the time ladder, the UFS Business School has the following prerequisites for continual value creation in human capital development efforts, as the planet moves to more “networked” society characterized by “people, business, and society… using connected devices for their benefit” Ericsson AB, (2012). • Development of more real-life...
tracking img