Preview

myphone profile

Satisfactory Essays
Open Document
Open Document
599 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
myphone profile
Company Overview

Presently known as the pioneering and trusted local mobile phone brand in the Philippines
First established on year 2007 by Mr. David Lim
B built out of a big goal –to be a proudly Pinoy brand that is in the service of providing Filipinos with excellent quality phones at prices within their reach
Perfectly embodied in the phone brand’s logo which is depicted by the Philippine flag enclosed in a solid heart. This image clearly shows how MyPhone, as a company, is committed to uplifting Filipino pride and love for the country.
First to offer dual-SIM mobility in the country,
First to develop customized Cory and Ninoy phones in honor of the great Filipino icons of democracy,
First to introduce music album phones showcasing the music of great OPM icons,
First to develop a mobile phone with a built-in fake money detector in support of the anti-counterfeit campaign of the Bangko Central ng Pilipinas.
Consistently grew both in sales and reach. Its product line continually widens as it offered more variety of phones: from basic call and text phones, to touchscreen phones, wi-fi enabled phones, mobile TV phones, and recently, Android phones.
Within its first five years in the business, the company has come far from having just 15 dealers in 2007 to its current roster of 250 dealers and nearly 200 concept stores and kiosks distributing its products nationwide.
Presently considered a reputable name in the Philippine mobile phone market. It has even gotten ahead of some of its multinational counterparts.
The company considers its products’ customized “Pinoy Content” as its key differentiator. It prides itself to be the only company to offer software exclusively created for MyPhone with a gamut of data such as recipes, jokes, and even prayers.
Distributed by MySolid Technologies and Devices Corp. Its head office is located at 2000 Solid Laguna Corp., Km 16 East Service Rd., Bicutan, Paranaque Cit.

PRODUCTS:

TABLETS



References: http://www.myphone.com.ph/ https://www.facebook.com/myphone?ref=br_tf https://www.facebook.com/starmobilephones/info https://www.facebook.com/cherrymobile/info http://www.starmobile.com.ph/ http://www.cherrymobile.com.ph/

You May Also Find These Documents Helpful

  • Better Essays

    In today’s society the cell phone market is a huge competitive industry for cell phone companies. There have been studies that show that half the world has cell phone accounts. One attribute that defines the cell phone market is the idea of consumers is giving up their land line phones. This has caused a large influx of customers into the market for cell phones. As technology continues to advance, a variety of cell phones are developed and marketed to different areas across the nation. Cell phones are available for business and social purposes such as social networking, text messaging, retrieving e-mails and for playing games.…

    • 1576 Words
    • 7 Pages
    Better Essays
  • Good Essays

    developer of new cell phone handset designs and other product line designs was its innovation…

    • 1043 Words
    • 5 Pages
    Good Essays
  • Good Essays

    Connecting the Dots

    • 1827 Words
    • 8 Pages

    standard for the cell phone industry for many years. I would say that this man was successful and…

    • 1827 Words
    • 8 Pages
    Good Essays
  • Powerful Essays

    The initiative of Phonebloks firstly comes from Dutch designer, named Dave Hakkens, with his suggestion about a kind of smart phone that is made of bloks or modules and can be easily replaced by anything,…

    • 1852 Words
    • 8 Pages
    Powerful Essays
  • Satisfactory Essays

    Htc Corp in 2009

    • 13958 Words
    • 56 Pages

    Peter Chou, HTC Corp.’s Chief Executive Officer, returned to Taiwan with a sense of exhilaration and pride from Mobile World Congress 2009, the world’s leading exhibition for mobile phones. HTC generated a buzz for revealing two new handsets, as well as surprising the world with the announcement of HTC Magic, the second phone that ran on Google’s new mobile platform, Android. As Chou claimed, “We got lots of press exposure, high visibility, and the response was very positive. It was the best show we had ever attended.”1 Indeed, Chou felt that HTC was gaining more respect as a leading manufacturer of mobile phones. Twelve years ago, the company started out as a relatively obscure Taiwanese firm that made personal digital assistants (PDAs) for other companies. HTC then transitioned into the fast growing smartphone category - high-end mobile phones that could do everything from e-mail to Internet surfing to playing digital video. Dedication to innovation and perseverance had elevated HTC into the world’s leading manufacturer of smartphones that ran Microsoft’s Windows Mobile operating system. Revenue had surged to $4.5 billion with sales in more than 70 countries. Historically, HTC had stayed in the shadows by selling high quality, unbranded phones to cellular phone manufacturers and wireless network operators. Then in 2006, HTC made the risky decision to start branding phones under its own label, a path that many Taiwanese manufacturers had tried, but failed. So far, the new strategy seemed to pay off. However, the HTC brand name still had a long way to go. Chou now wondered—”What should we do to become a powerful, global brand like Nokia or Samsung Electronics?” HTC had also benefited enormously from its long, close relationship with Microsoft. However, the landscape for phone software was changing. Apple, Research In Motion (RIM), Palm, Nokia, and Google were flooding the market…

    • 13958 Words
    • 56 Pages
    Satisfactory Essays
  • Powerful Essays

    Cost Scenario

    • 4354 Words
    • 18 Pages

    The San Juan Cell Phones Scenario Summary talk about this company that manufacture cell phones where Maria Perez, a business development specialist, secured an order of 100,000 units with this major chain, which is an opportunity to the company to increase their production and their profit. Cell phones are very important to the community these days for business, to keep in touch with the family or just to feel independent and secure. The first cell phone was created in 1973 by Martin Cooper of Motorola and others assistants and in 1984 they were available to the public. Today cell phones are more than just a mode of communication it is also a data search, an agenda, entertainment and also a Global Positioning System (GPS).…

    • 4354 Words
    • 18 Pages
    Powerful Essays
  • Good Essays

    In this market with fierce competition, Samsung–a Korean mobile phone brand has developed quickly in recent years and continuously won the first place in market share. As one of the world’s top three major mobile phone manufacturers and the Korea phone leader, Samsung mobile phone’s product concept is "fashion-leading technology". Its brand development strategy is to create…

    • 1064 Words
    • 5 Pages
    Good Essays
  • Powerful Essays

    Gp Audit

    • 1816 Words
    • 8 Pages

    This assignment is done to provide the user information on Brand Audit of GrameenPhone Ltd, the telecommunication company in Bangladesh. Telecommunication has been a booming industry during the last two decades. Gradually this industry is matching towards market saturation. So, brand audit is also become very important and complex as well. The four major players GP, Banglalink, Robi, and Airtel by name are implementing same unique and confidential branding strategies to grasp their existing customers, to extend market share and to make them unique in the market. GrameenPhone has been successful to build a superior image in comparison to the other operators. In other words, GP has a clear advantage over the competitors. GrameenPhone has some additional features in comparison to its competitors. It is playing a vital role to increase the subscribers of GrameenPhone. Another important thing is that GP users are mostly satisfied with the initial price of GP connections and handsets. Because, before GP’s introduction to the market, mobile phones were totally out of reach to the major part of the current market. Moreover, GrameenPhone subscribers are happy with the country wide network. So, GP conduct a brand audit whenever they are considering important shifts in strategic direction. Any marketing program investment like service research, development, design, trade or interactive marketing, publicity and public relations and employee training company should focus on that contribute to brand value development through customer satisfaction. Understanding customer mind-set can have important implications for marketing programs. Some important measures of the customer mind-set are: brand awareness, brand associations, brand attitudes, brand attachment and brand activity. On the other hand, besides another tools GP can use CBBE model (customer – based brand equity) to conduct their brand audit. Grameenphone also successfully maintain their brand point of…

    • 1816 Words
    • 8 Pages
    Powerful Essays
  • Good Essays

    Mobilink is the biggest cellular company in Pakistan. I have selected mobilink for my assignment because these days its heading towards failure or a downward trend in market by having very competent competitors who are growing very rapidly. here I will discuss about the branding strategies that mobilink has been using over a period of time and what recommendations can I give .it may seem that mobilink as is the market leader will not have any errors but it’s a misconception because its very commonly heard these days that mobilink is about to do amerger with a company of its own level to avoid acquisition. starting with the history .…

    • 2893 Words
    • 12 Pages
    Good Essays
  • Powerful Essays

    Report on Zong

    • 7093 Words
    • 29 Pages

    “To be the leading mobile operator of Pakistan by continuously innovating and offering exceptional quality services to be good corporate citizen and envoy of friendship between china and Pakistan core value. Responsibility makes perfection”…

    • 7093 Words
    • 29 Pages
    Powerful Essays
  • Powerful Essays

    Marketing strategy of a company in a new country plays a vital role in determining its future in that country. SYMPHONY, a Chinese origin mobile phone which entered Bangladesh market in the year 2008 focused to capture the market with its low pricing; exclusive features and designs challenging the renowned existing brands that took hold of a large market share during that period. SYMPHONY adapted to the Bangladeshi conditions and with its wide range of promotional campaigns became successful to target mostly the low-end users who preferred more features at low prices rather than having known brands which sold for double the prices of Chinese origin sets but had less features. SYMPHONY developed an extensive distribution network to reach out to mass people all across the country. To discuss the branding strategies of SYMPHONY, we consider the simple concept of 4P’s namely product (customization), price, place (distribution) and production.…

    • 1816 Words
    • 8 Pages
    Powerful Essays
  • Good Essays

    Proposal

    • 1053 Words
    • 5 Pages

    Digi Mobile Hub was registered under Kathmandu Metropolitan with the Registration no:669 ga in 2063/08/12 with an objective of trading Cell phones and accessories. Being substitutes of each other, the company started the trading of Sim Cards, Recharge Cards of various companies (Namely NTC, Ncell and UTL).The Company is supported and promoted by various veteran traders of Recharge Cards and Sim Cards. The company has been distributing Sim Cards and Recharge Cards in a huge range in different parts of the country through its formal and informal distribution channels. The business turnover of the Company reflects the market niche that the copany has created in he short span of time.…

    • 1053 Words
    • 5 Pages
    Good Essays
  • Powerful Essays

    Starhub

    • 8282 Words
    • 34 Pages

    Rapid changes in technology have led to a decrease in physical contact with one another, resulting in increasing communication breakdown among family members. StarHub sees this as an opportunity to complement technology with the busy lifestyles of families, hence FamilyPlus was developed.…

    • 8282 Words
    • 34 Pages
    Powerful Essays
  • Powerful Essays

    Payroll

    • 3940 Words
    • 16 Pages

    are enrolled in CP 204-APPLICATION DEVELOPMENT(BABY THESIS) for the degree of COMPUTER PROGRAMMING COURSE during the 2nd semester, S.Y. 2012-2013.…

    • 3940 Words
    • 16 Pages
    Powerful Essays
  • Good Essays

    According to Duque ( 2003 ) this gadgets have not only take hold of the country’s fancy, like computers, it ushered in a new age, eased work and introduced several data and swept the country with new sense of speed and power. Among Filipinos who are seafaring, world migrant, cell phones in eject shortened the size of the world and her communication lanes (Manila Bulletins).…

    • 1111 Words
    • 5 Pages
    Good Essays