Phonebloks: A New Trend in E-Commerce

Topics: Mobile phone, Smartphone, Personal digital assistant Pages: 6 (1852 words) Published: November 19, 2013
Group members: Nguyen Chi Chung: 10296009
Tran Thi Ngoc Bich (Jane): 10296011
MID-TERM PROJECT
NEW TREND IN E-COMMERCE: PHONEBLOKS
I. Introduction
Market overview
Thanks to increasingly advanced technology development, explosion of smartphone usage during the past years has affected every side of life. Particularly in e-commerce, for example online retail industry, smartphone has had great influence on, directly motivating continuous innovation in this field. According to the IMRG Capgemini eRetail Sales Index, the online retail market was up by 20 per cent year-on-year in September in 2013, and up 13 per cent in the previous month – the highest growth seen in the Index's 13 year history. This record was driven by the increasing use of mobile devices, especially smartphone. Smartphone sales went up 150 per cent year-on-year, and accounted for 23 per cent of all mobile sales during September in 2013, compared to 15 per cent last month. Annual mobile commerce defined as the value of goods and services purchased while using smartphones and tablets grew by more than 81 percent, to $24.8 billion in 2012 from $13.6 billion in 2011, according to an eMarketer report. This year (2013), sales made on mobile devices are expected to increase by more than 56 percent, totaling about $38.8 billion.

The Trend of Shopping on Mobile Devices
From above mentioned statistic and estimation, it is no doubt that innovation in smartphone field is surely going to be an essential requirement of society in general and e-commerce in particular. As a result, the boom of using smartphone directly encourages manufacturer’s creation for this devide; and it is one of the most important reasons explaining for the idea of Phonebloks. Idea of Phonebloks – Motivation and Objects

The initiative of Phonebloks firstly comes from Dutch designer, named Dave Hakkens, with his suggestion about a kind of smart phone that is made of bloks or modules and can be easily replaced by anything, depending on users’ taste. Its motivation springs from the fact a phone only lasts a couple of years before it breaks or becomes obsolete. Although it's often just one part that killed it, we throw everything away because it's almost impossible to repair or upgrade. Dave Hakkens thinks the way people currently buy electronics is inherently wasteful. As soon as a new device comes out, the old one is tossed in the garbage or put on the shelf to collect dust. However, he wants to change that with a Lego-like device in which parts of the phone, not the entire device. A new mobile phone concept that would give users a chance to choose from a range of components, and replace or upgrade them when necessary, has generated enormous interest online.  The idea targets at two main objects, including reduction in global electronic waste (e-waste) by allowing broken or outdated modules to be replaced. Secondly, it better meets specific interest of users when customers are able to customize their phone. II. Body

Background introduction
Phonebloks proposes a solution to the wasteful smartphone upgrade process and the landfills of discarded phones our habits create. Each phone component, from the processor, wireless chip, flash storage to the battery, is a self-contained unit that can be unplugged from the main board and swapped out for something new. The idea is not very complicated to imagine, simply like a Lego game. Lego bricks can be assembled and connected in many ways, to construct such objects as vehicles, buildings, and even working robots. Dave Hakkens’s thought is making smartphone as Lego-like phone. Introduce the innovations and real applications

According to the above said concept, Phonebloks is made of detachable bloks connected to the base which locks everything together into a solid phone. These bloks would each contain one of the major components of a smartphone such as the camera, battery, screen, and processor. All of the bloks are connected to a base (a main...
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