Mooon Cafe

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Cebu Normal University
Osmeña Blvd., Cebu City,
Philipppines 6000
College of Arts and Science
Bachelor of Tourism Management

Mooon Cafe
Mexican – Inspired Restaurant

TM 123 Principles of Marketing
TTH (3:00 – 4:30)

Submitted By:
Cariaga, Jessa Marie Jane
Cugay, Rose Ann
Omale, Lester

Submitted To:

MS. RUBY S. MELCHOR, MMBM

November 20, 2012
Mooon Cafe
Mexican – Inspired Restaurant

Mooon Cafe is a new and exciting Restaurant with a Mexican theme and varied menu. Offerings include Mexican, American, European and Filipino dishes. Everything from appetizer to full meals is moderate price. Our Mission

• To provide a wholesome dining experience, with Top Quality food and a staff that wants to exceed the CUSTOMERS expectations!! Our Vision
• To maintain a profitable operation that will continue our TRADITION of Quality Family dining, at a reasonable cost, in a comfortable atmosphere, with exceptional service. Our Values
• We are in business to meet our customers’ needs.
• We believe in empowering our staff to resolve customers concerns on the spot. We treat our employees as we want them to treat our customers. • We believe in continuing our Family Tradition.
• We believe in you the customer, and by this tradition we will continue to make a reasonable profit, that will allow us to remain competitive, healthy, community involved, and a Family Restaurant where generation will continue to gather. • Your safety, health, comfort, nourishment and Quality Service are Number "One" to US!!!

As we interviewed the manager of the Mooon Cafe, he said that the customers are always coming back to their restaurant because of the food and the service offered to the customer. The staffs are trained and they are attending seminars to improve there skills. There are 50% Filipino customers, 25% Koreans and 25% other costumers such as Japanese, Chinese, Americans, and so on.

The marketing strategies used by the Mooon Cafe are promotions which is...
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