Mkt452 Quiz Answers

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* Question 1
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 | A target marketing segment must be reachable. This includes ______.Answer| | | | | Selected Answer:|  A.  identifiable and common needs|
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* Question 2
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 | According to the text, for sports marketers engaged in the strategic sports marketing process, two common goals are attracting more fans and keeping them. Benefit segmentation lies at the heart of these two objectives.Answer| | | | | Selected Answer:|  False|

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* Question 3
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 | According to the text, market segmentation is defined as identifying groups of consumers based on their common needs.Answer| | | | | Selected Answer:|  True|
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* Question 4
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 | Demographic segmentation is used very little in sports marketing, because it is narrow in its scope and the information for this technique is hard to come by.Answer| | | | | Selected Answer:|  False|

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* Question 5
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 | _______ is changing the image or perception of the sports entity in the minds of consumers in the target market.Answer| | | | | Selected Answer:|  D.  Repositioning|
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* Question 6
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 | No-alcohol sections, family nights, and singles night at the ballpark would be good examples of segmenting based on _____.Answer| | | | | Selected Answer:|  E.  psychographics|
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* Question 7
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 | The market selection decisions are _____.Answer| | | | | Selected Answer:|  C.  segmentation, targeting, positioning|
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* Question 8
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 | When the NHL ran ads featuring celebrities, such as Shania Twain, Jim Belushi, and Cuba Gooding Jr., about cracking down on violence (in-game fighting) they were using repositioning.Answer| | | | | Selected Answer:|  True|

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* Question 9
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 | According to the text, _____ is defined as fixing your sports entity in the minds of consumers in the target market.Answer| | | | | Selected Answer:|  C.  positioning|
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* Question 10
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 | Perceptual maps are best used by sports marketers to examine _____.Answer| | | | | Selected Answer:|  A.  positioning|
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* Question 1
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 | Licensing is a contractual agreement whereby a sport organization may use another sport organization’s trademark in exchange for a royalty fee.Answer| | | | | Selected Answer:|  True|

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* Question 2
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 | The dimensions of service quality include: tangibles, responsiveness, empathy, durability and assurance.Answer| | | | | Selected Answer:|  False|
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* Question 3
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 | In 2006, sales of licensed sports products for Major League Baseball, NFL, NBA, colleges, and NASCAR totaled more than $50 billion.Answer| | | | | Selected Answer:|  False|
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* Question 4
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 | According to the sports goods-services continuum, a pure good would be a basketball, football, or golf equipment and a pure service would be a football game or a golf tournament.Answer| | | | | Selected Answer:|  True|

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* Question 5
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 | If a team won every game, this would best exemplify _____.Answer| | | | | Selected Answer:|  c.  standardization|
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* Question 6
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 | The sports product characteristics include branding, quality, and design.Answer| | | | | Selected Answer:|  True|
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* Question 7
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 | The first step in the sports branding process is brand image. Answer| | | | | Selected Answer:|  False|
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