Prudential Center Advertising Analysis

Advertising in sport everywhere you look
Pure and simple. My brother loves the game of hockey. He doesn’t care about all the media and advertising surrounding the game, he just simply loves the sport. Tonight he’s going to a New Jersey Devils hockey game purely for the love of the game. He’s going to wear his Reebok, New Jersey Devils jersey and go to the Prudential Center to see the game. The Prudential Center is located near the new Red Bull Park and not far from the Izod Center, which until recently, was known as Continental Airlines Arena. As usual, he’ll park his car in the Ford Lincoln Mercury Parking Lot and proceed past the Verizon Tower to get to the PNC Bank Tower. He’ll proceed up the elevator past Lincoln Mercury Level 1 and give his Ticketmaster ticket to the attendant. He will then meet his friends near the Bud Light Goal Bar. Because he’s not 21 years old yet, he won’t be able to take advantage of the bar experience, but he’s sure to be thinking about the enticement at the entrance which reads “The red light is on! Time to hit the Bud Light Goal Bar. Occupying an expansive area on the north end of Prudential Center on Lincoln Mercury Suite Level One, the Bud Light Goal Bar offers fans a hip, modern bar atmosphere overlooking the ice. The Bud Light Goal
On one hand, the staggering popularity of sport is due, to no small extent, to the enormous amount of attention provided it by the mass media. On the other hand, the media are able to generate enormous sales in both circulation and advertising based upon their extensive treatment of sport.” The amount of advertising in sport has become very extreme. In almost every aspect of a sport you can find some form of advertising or media being exposed. The players, the coaches, the memorabilia stores, the stadiums, the teams and especially the commercials during televised games, all include media or advertising in some