Setting the Stage: Technology and the Modern Enterprise
1. The United States holds the number one ranking in home broadband access. False; Moderate
2. The rise of open source software has lowered computing costs for start-up and blue chip companies worldwide. True; Easy
3. Rising customer service standards can partly be attributed to the proliferation of social media. True; Moderate
4. Facebook was founded by Kevin Rose.
5. In his twenties, Tony Hsieh sold LinkExchange to Amazon for over a quarter of a billion dollars. False; Moderate
6. Linus Torvalds created the Linux operating system.
7. Between 2000 and 2009, Oracle acquired the highest number of companies. False; Moderate
8. Many of the careers in accounting firms are highly tech-centric. True; Easy
9. Firms are increasingly shifting spending from the Web to other media such as print, radio, and television as these are often easier to track and analyze. False; Easy
10. While process redesign, supply chain management, and factory automation are all tech-centric operations, service operations are not. False; Easy
11. Today’s job seekers are writing resumes with key words in mind, aware that the first cut is likely made by a database search program, not a human being. True; Moderate
12. The number of U.S. patent applications waiting approval has significantly declined in the past decade. False; Easy
13. Technology experts in the area of user-interface design specialize in technology for competitive advantage. False; Moderate
14. A focus solely on technology is a definite recipe for success. False; Easy
Multiple Choice Questions
1. Some of the radical changes brought about by new technologies include: a. the stagnation of advertising.
b. the proliferation of telecommunications into the hands of a few. c. a decrease in computing costs owing to the growth of licensed software. d. a decrease in the standards of corporate ethics.
e. the creation of an unprecedented set of security and espionage threats. e; Moderate
2. Yahoo! was started by _____ and _____.
a. Sergey Brin; Larry Page
b. Jerry Yang; David Filo
c. Steve Chen; Chad Hurley
d. Kevin Rose; Mark Zuckerberg
e. Catherine Cook; Shawn Fanning
3. _____ was just a sophomore when he began building computers in his dorm room at the University of Texas. His firm would one day claim the top spot among PC manufacturers worldwide. a. Bill Gates
b. Steve Jobs
c. Michael Dell
d. Shawn Fanning
e. Mark Zuckerberg
4. Steve Chen and Chad Hurley are credited as the founders of: a. Google.
5. Tony Hsieh served as CEO of _____, and eventually sold the firm to Amazon for $900 million. a. Zappos
f. a; Easy
6. Sergey Brin and Larry Page were both twenty-something doctoral students at Stanford University when they founded: a. Yahoo!
7. Amazon was started by:
a. Jeff Bezos.
b. Catherine Cook.
c. Shawn Fanning.
d. Linus Torvalds.
e. Kevin Rose.
8. _____ is the third most popular social network in the United States and was founded by Catherine Cook. a. Facebook
9. Between 2000-2009, _____ was the top acquirer of venture-capital backed companies. a. IBM
10. The _____ Act is a piece of U.S. legislation that raises executive and board responsibility and ties criminal penalties to certain accounting and financial...