Google Swot Analysis

Topics: Web search engine, Google search, Google Pages: 5 (1436 words) Published: April 28, 2013
SWOT analysis of Google
This is a Google Inc. SWOT analysis for 2013. For more information on how to do SWOT analysis please refer to our article.

Company background
Google Inc. is a multinational corporation that provides Internet-related products and services, including internet search, cloud computing, software and advertising technologies. Name Industries served Geographic areas served Headquarters Current CEO Revenue Profit Employees Main Competitors Google Inc. Internet Worldwide U.S. Eric Schmidt and Larry Page $ 50.17billion(2012) $ 10.7billion(2012) 53,861 (2012) Apple Inc., Facebook Inc., Microsoft Corporation, Samsung Electronics Co., Ltd., International Business Machines Corporation and many others. Advertising revenues from Ad Words generate almost all of the company's profits. You can find more information about the company in its official website or Wikipedia’s article.

SWOT analysis of Google

Google SWOT analysis 2013
1. Open source products and services 2. Quality and customer experience are the primary objects 3. Financial situation 4. Access to the widest group of internet users worldwide 5. Strong patents portfolio 6. Product integration 7. Culture of innovation

1. Relies on one source of income 2. Unprofitable products 3. Patent litigations



1. Growing number of mobile internet users 2. Obtaining patents through acquisitions 3. Driverless electronic cars 4. Growing into electronics industry 5. Google fiber cables

1. Growing number of mobile internet users 2. Unprofitable products 3. EU antitrust laws 4. Competition from Microsoft

1. Open source products and services. As the company states:” Google’s mission is to organize the world’s information and make it universally accessible and useful.” The same is with almost any of Google products. Let it be Google maps, calendars, drive, OS or the advices how to rank better in a search index. Google’s products can also be used with any OS or mobile device without a charge. Google openness is the key why Google is the number one in many products and services. 2. Quality and customer experience are the primary objects. Everything that Google offers is of premium quality. The products are aimed at solving customer needs and problems by providing excellent customer experience. 3. Financial situation.Google is one of the most profitable companies in the world with earnings nearly $50 billion and $11 billion profits (22%). The company also holds $48 billion in cash and just $7 billion of debt. Few other companies are so strong financially to compete with Google. 4. Access to the largest group of internet users worldwide. Google has an access to 79% of the world desktop search market users and89% of the world mobile search market users. Combined, these internet users represent an extremely large market that Google can use to promote and sell its products and services. 5. Strong patents portfolio. In 2012, Google added 1,151 patents andwas the 21 company worldwide in terms of number of patents. Intellectual property is the key in competing against competitors and Google with Motorola’s acquisition gained a strong advantage over its competitors. 6. Product integration. Nearly all Google products are integrated with each other forming an ecosystem that enriches customers experience and encourages using more of company’s products and services. Besides, Google products can be used on any OS or any device without a trouble or can be integrated with other companies’ applications. No other major tech company offers the same level of integration. 7. Culture of innovation. Many unique products are offered by Google every year, with so many in development stages. According to Boston Consulting Group (BCG) Google is the 2 most innovative company in the world. The company was also the second company to add the most patents in 2012. Google emphasizes its innovative work culture as one of its main...
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