Google Case Study
I. Case Introduction and Key Points
[pic]
Google is a multinational internet and software corporation that specializes in internet search, cloud computing, and advertising technologies. It hosts and develops a number of internet-based services and products, and generates profit primarily from advertising through its AdWords program. Its mission is to organize the world’s information and make it universally accessible and useful. Some of its many successful products are Gmail, Google Chrome, Google Docs, Google Earth, and Youtube. Co-Founder Sergey Brin and CEO Larry Page, created their own search engine in 1996, known first as BackRub, now known as Google. In August of 1998 Google received its first investor funding of $100,000. Google started with 40 employees and it currently has over 30,000 employees worldwide including offices around the globe. Today Google has come a very long way from a start up search engine company running from a garage to their current offices in Silicon Valley. Although Google has become a top innovator and garnered the best brand loyalty any company could want they need to continue to innovate and stay ahead of the game.
II. External Environment Analysis
[pic]
Who Are Google’s competitors? Initially, it might appear that this technological behemoth has no competitors. However upon closer examination, one finds that Google is at war with Amazon, Apple, Microsoft and Yahoo on several plains. Google’s competitive environment is complex and convoluted because it’s so broad covering so many industries and markets.
Socio-Cultural
Google has great brand Identification similar to Xerox and Q-tip. People do not make photo- copies. They Xerox. People do not use cotton swabs. They use Q-tips. Now, people no longer search the web for things. They Google! This brand identification gives Google a competitive advantage over other would be search engines.
In addition, do to technological
[pic]
Google is a multinational internet and software corporation that specializes in internet search, cloud computing, and advertising technologies. It hosts and develops a number of internet-based services and products, and generates profit primarily from advertising through its AdWords program. Its mission is to organize the world’s information and make it universally accessible and useful. Some of its many successful products are Gmail, Google Chrome, Google Docs, Google Earth, and Youtube. Co-Founder Sergey Brin and CEO Larry Page, created their own search engine in 1996, known first as BackRub, now known as Google. In August of 1998 Google received its first investor funding of $100,000. Google started with 40 employees and it currently has over 30,000 employees worldwide including offices around the globe. Today Google has come a very long way from a start up search engine company running from a garage to their current offices in Silicon Valley. Although Google has become a top innovator and garnered the best brand loyalty any company could want they need to continue to innovate and stay ahead of the game.
II. External Environment Analysis
[pic]
Who Are Google’s competitors? Initially, it might appear that this technological behemoth has no competitors. However upon closer examination, one finds that Google is at war with Amazon, Apple, Microsoft and Yahoo on several plains. Google’s competitive environment is complex and convoluted because it’s so broad covering so many industries and markets.
Socio-Cultural
Google has great brand Identification similar to Xerox and Q-tip. People do not make photo- copies. They Xerox. People do not use cotton swabs. They use Q-tips. Now, people no longer search the web for things. They Google! This brand identification gives Google a competitive advantage over other would be search engines.
In addition, do to technological