SUBMITTED TO: SUBMITTED BY:
Dr. MAYANK DHAUNDIYAL KRITIKA SHARMAMr. VIVEK BAJPAI MALAY MONDOL MADHURI ADHIKARI
Apart from the efforts our group,the success of any report depends largely on the encouragement and guidelines of many others. We hereby take this opportunity to express our profound sense of reverence and gratitude to the people who have been instrumental in the successful completion of this report. We would like to show our greatest appreciation to Dr Mayank Dhaundiyal and Mr Vivek Bajpai . We can't say thank you enough for your tremendous support and help. Without your encouragement and guidance this report would not have materialized. Your constant guidance and support was vital for the success of this report.We would also like to convey our special thanks to, Prof. Yavar Ehsan, Director of Institute Of Integrated Learning & Management, Greater Noida for providing us the platform and rendering us the valuable support needed. Last but not the least we are very appreciative of the organization for their understanding, endless patience and lending us a helping hand in doing this report.
KRITIKA SHARMA : FT-12-114
MADHURI ADHIKARI : FT-12-151MALAY MONDOL : FT-12-162
KUSHAGRA VARSHNEY : FT-12-FS-408
TABLE OF CONTENTS :
Customer and Benefits.
Competitors & Competition Analysis.
SWOT & PESTLE Analysis.
Competitor Analysis deals with actions or reactions of the individual players within an industry. It becomes speacially important for the oligopolistic industries when there are few powerful competitors and each needs to keeep track of the strategic moves of the others.According to Michael Porter, the purpose of conducting a competitor analysis is primarily to...