Importance of competitor analysis and intelligence
For a business to be successful it is critical to continue gathering competitor information and keep an eye out for their strategy and ways of approaching the market. This not only helps in protecting the market share of the business but also provides opportunities if gaining more market share and attempts to displace the completion to gain supremacy in the market space. The task
Investigate the competition in the UK wedding organisation business and the competitors offering green wedding services. Objectives
Highlight the competitors in the green wedding market space, understand their market strategy and market share •
Highlight strengths and weakness of the competition to allow manor house to develop the correct approach and promo strategy Target research
Initial identified competitors offering green wedding services in the UK and and the regions where Manor House is based. Methodology
Look up competitors in the area by researching on the internet or looking at magazines and newspapers •
Visiting their venues and seeing their capabilities
Asking your customers and clients about feedback on the competition •
Pose yourself as a customer of the competition and experience their service first hand •
Gather info on market share and strategy of each competitor and do a Swot analysis for each competition analysing there impact on your business today and in the future Responsibility
The competitor analysis will be carried out by manor house employees in – house and external sources like internet and acting as a customer of the competition gathering information from collateral of services being provided by the competitors. Budget
The budget for doing competitive analysis should be around 200 pounds mainly required gathering information from various external sources.
The research project and analysis should be completed in the next one month in time to share the...
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