Running head: MARKETING ARTICLE REVIEW Marketing Article Review Marketing Article Review According to Kotler and Keller‚ authors of A Framework for Marketing Managemet‚ “a niche is a more narrowly defined group within a segment” (2012‚ p 111). A niche is like discovering the rarest gem in the world‚ because there is only one of it’s kind and belongs to only one person. In other words a niche spawns specialization. More specifically‚ “Customers have a distinct
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Article Review Paper The article predicts the decline of demand in the U.S. domestic airline market in 2008. Analysts said some softening in the economy and a lack of relief from fuel pricing are driving the trend. The International Air Transport Association‚ citing March 2007 traffic results‚ said international passenger traffic rose 7.8 percent year over year. Based on the data given by the Air Transport Association‚ capacity still is expected to grow among carriers in both the domestic and international
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Asmita Patel Bradshaw RDG-101 28 Feb 2016 Paraphrase of “WHAT IF….” by Daniel Sokol In the article “What if….” Daniel Sokol talks about ethical dilemmas in real life. These ethical dilemmas arise when someone have a choice to kill someone to save few lives. For philosophers‚ such ethical dilemmas serve as classic experiments. In this article‚ Sokol presents such four predicaments and expects vote from readers in each case. Philosophers use experiments to mental testing their hypothesis. Scientists
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Article Review and Critique Week One Assignment Strategic Management MIS 44285 Instructor: Dr. Alan Smith Date: February 7‚ 2013 Article Review and Critique: “Knowledge -Worker Productivity: The Biggest Challenge” By Michael E. Porter (1999) Synopsis This article first introduces there are not specific knowledge workers before. The workers are all thought as manual workers. Peter F. Drucker pointed out two different types of workers in all types of business environments: the
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businesses develop and implement go-to-market strategies The review is about obtaining mutual understanding the success and failure of CRM. Although CRM has been one of the fastest growing businesses methods of the new millennium‚ critics point to the high failure rate of the CRM projects as evidenced by commercial market studies. The purpose of the review is to investigate success and failures of CRM system implementations. By studying the two articles which discussing on success-failure of CRM‚ we found
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Outline of the Article Review Please include the following categories in your article review. 1. Full Bibliographic Reference (-3 if missing) 2. Introduction: Objectives‚ Article Domain‚ Audience‚ Journal and Conceptual/Emprical Classification (8) 3. Very Brief Summary (4) 4. Results (8) 5. Class Readings (4) 6. Contributions (8) 7. Foundation (4) 8. Synthesis with Class Materials (12 +8 extra credit) 9. Analysis & Additional Analysis (4 +8 extra credit)
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George Armstrong Custer‚ although a very successful military leader in the days of the Cival War‚ is probably best known for his biggest failure. “The battle‚ also known as ‘Custer’s Last Stand’‚ was part of the Black Hills War against a confederation of Plains Indians‚ including the Cheyenne and Dakota Sioux” (Foner http://www.history.com). This controversial battle is in line with the courageous‚ yet reckless‚ personality of Custer as a commander. Although his bold actions made him a distinguished
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Journal Article Review Tyler Feldman Course: MGT 213 March 1‚ 2015 Article Citation Foroohar‚ R. (April‚ 2014). Globalization in Reverse. Time‚ Vol. 183 Issue 12‚ pg. 28. Summary Globalization is often defined as the free movement of goods‚ people and money across borders. That definition is often under threat by many different sources. In fact over the past two years global trade growth has been lower than that of the global GDP growth. This is the first time this has happened since
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EDER 893 Journal Article Review – Reading and Understanding Journals Choose the article that most interests you from among the abstracts listed. Then‚ acquire read‚ and evaluate the article as if you were reviewing it for publication. Use the following questions in addition to manuscript review guidelines for journals to direct your evaluation/review. Submit the typed review (approximately 5-10 pages‚ double spaced) via email. These are intended to be critical reviews. Critical reviews address an article’s
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Barbara Kellerman 84 Harvard Business Review 1717 Kellerman.indd 84 | December 2007 | There is no leader without at least one follower – that’s obvious. Yet the modern leadership industry‚ now a quarter-century old‚ is built on the proposition that leaders matter a great deal and followers hardly at all. Good leadership is the stuff of countless courses‚ workshops‚ books‚ and articles. Everyone wants to understand just what makes leaders tick – the charismatic ones‚ the retiring
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