Procter & Gamble’s multi-billion dollar brands. For the 2009 fiscal year ended June 30‚ Olay accounted for an estimated $2.8 billion of P&G’s $79 billion in revenue. Olay originated in South Africa as Oil of Olay. Graham Wulff (1916-2008)‚[1] an ex-Unilever chemist from Durban‚ started it in 1949. The name "Oil of Olay" was chosen by Wulff as a spin on the word "lanolin"‚ a key ingredient. It was unique in the early days because it was a pink fluid rather than a cream‚ packaged in a heavy glass bottle
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product or brand’s unique selling point (the unique quality that differentiates a product from its competitors)‚ and is often synonymous with the four Ps: Price product promotion place. Lakme Lakmé is an Indian brand of cosmetics‚ owned by Unilever and run by CEO Anil Chopra. Lakme started as a 100% subsidiary of Tata Oil Mills (Tomco)‚ part of the Tata Group; it was named after the French opera Lakmé‚ which itself is the French form of Lakshmi‚ the goddess of wealth‚ also renowned for her
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9 Competition 9 Marketing Issues 10 References 11 Introduction Our marketing team has taken on the challenge of creating an advertising campaign and promotion plan for the new brand extension of Axe Cologne from Unilever. We feel given the on-going success of the Axe brand launching this new product will be an exciting venture and we are eager to present our plans. We will begin with the history of the Axe brand and how the brand has expanded since its beginning
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smallest market trader to the largest multi-national corporation. Only a minority of those businesses however‚ have what could be classed as a ‘brand’ or a ‘brand name’. A brand can take many forms‚ including a name‚ sign‚ symbol‚ color combination or slogan. The word branding began simply as a way to tell one person’s cattle from another by means of a hot iron stamp. A legally protected brand name is called a trademark. The word brand has continued to evolve to encompass identity - it affects the personality
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Unilever The Unilever Group is one of the world’s leading suppliers of fast-moving consumer goods. Besides having a significant global presence‚ Their Lipton brand is a leader in the international market. This report contains and explains the major variable components‚ which are essential in the process of marketing. It will give an in depth analysis of the tea market. It will also give a comprehensible picture of the internal and the external factors involved that encircle the Tea Product. Lipton
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disposable. As the single price of a FMCG is low‚ therefore the profit per item is also low. But the total profit of a FMCG company can be very large because the items are sold in large quantity. There are a lot of well know FMCG brands such as Nestle‚ Unilever‚ Procter & Gamble‚ Coca-Cola‚ Wrigley etc. Competitive advantage and sustainable competitive advantage As the competition in the business
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Introduction To Lever Brothers Pakistan Limited History Founded in 1897‚ Unilever has provided superior products for millions of people throughout the world. Generation after generation of satisfied customers have continued to maintain Unilever’s reputation as an innovative manufacturer and marketer of family and health care products. Today it is a multibillion-dollar company whose products are distributed in 140 countries worldwide. Vision "Unilever’s vision is to have its products available
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Contents Situational analysis 8 Industry name: 8 Company name: 8 Product name: 8 Mission Statement 8 Making you Happy 8 Walls History 9 GROWTH RATE 10 PRODUCT LINE 10 o Packaging 11 TARGET MARKET 12 Current Marketing Mix 12 o Product:SS 12 Flavors: 12 o Price: 12 o Place: 13 o Promotions: 13 Target audience 13 Target Market: 13 Product Review 14 Product name: 14 Walls Fruttare Ice Cream 14 Price of Product: 14 Ingredients: 14 ICE CREAM MANUFACTURE
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1 " " " " " " " " " " " " " Advertising and communication Final Assignment " " 2 SUMMARY " 1. Fashionable cakes ..........................................................................3 1.1 The market .........................................................................3 1.2 What is it ? .........................................................................3 1.3 What problem or opportunity does it solve? ............
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more than 100 years. After examining three brands in Dove’s competitive set- Hershey’s‚ Ghirardelli and Unilever Dove- it became obvious that the Dove Chocolate brand has an unfavorable brand association with Unilever Dove soap and does not resonate as well in consumers’ minds next to competitors within the chocolate industry. For Dove to compete with Hershey and Ghirardelli‚ as well as Unilever‚ the brand must increase awareness by differentiating itself from the variety of chocolate brands‚ further
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