society. TRESemmè believe that through making partnership with prestigious events and competition like Asia’s Next Top Model and Mercedes-Benz Fashion Week‚ customer will believe their quality without worrying the high price. After taken over by Unilever in 2011‚ TRESemmè even gain more success. Their market scope is expanded to Asia and some other countries. They are now
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Introduction of FMCG Industry The FMCG sector which has been the foundation of the Indian Economy‚ started to take its shape only during the last fifty odd years. The sector touches each facet of human life providing consumers non-durable goods required for daily or regular use. So‚ it easier said than done to describe an industry whose range is so huge. The FMCG sector consists mainly of sub segments like personal care‚ oral care and household products. HUL‚ P&G‚ Britannia are the major Indian
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this you can divine that there must be a convincing marketing concept behind it. And that’s why we decided to follow up with this special brand. AXE (or LYNX) is a brand of male grooming products‚ corresponding to the Anglo-Dutch cooperation “Unilever”. It is marketed towards young males aged between 12 and 29. The AXE brand found its way into market in France in 1983 and was introduced to Germany just a few years later in 1985. Launched as a stand-alone brand AXE originally existed in three fragrances:
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Edelweiss report. To be sure‚ Colgate was also impacted by the slow macro environment and the phasing out of fiscal benefit at its Baddi unit‚ besides heightened competitive intensity not only from herbal players like Patanjali but also from Hindustan Unilever Ltd which launched a new variant of
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blogs and in newsletters‚ marketing commentators argued that Dove’s management was abdicating its responsibility to manage what was said about the brand‚ and was putting its multibillion-dollar asset at risk.2 Unilever A leading global manufacturer of packaged consumer goods‚ Unilever operated in the food‚ home‚ and personal care sectors of the economy. Eleven of its brands had annual revenues globally of over $1 billion: Knorr‚ Surf‚ Lipton‚ Omo‚ Sunsilk‚ Dove‚ Blue Band‚ Lux‚ Hellmann’s‚ Becel
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communication direction. 8 10. Conclusion. 9 11. Bibliography. 10 1. Introduction. This report present the analysis of the communications campaign of Dove Pro Age‚ which is a part of the big Campaign for Real Beauty. Dove is one of the brands of Unilever. It has been chosen for analysis because of its uniqueness‚ originality and innovative character. The assignments consists of nine short chapters and is ended with conclusion. The main parts of the report consider the issues such as branding‚
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EXECUTIVE SUMMARY Sunsilk Shampoo’s are under the flag of Unilever is objected to achieve the positive feeling about the brand‚ develop and maintain regular use of backstage‚ create the interest and awareness of the brand. On the smaller scope products tend to achieve to obtain loyal customers and maintaining them informing about the existence of the brand so that people who don’t know could realize. Otherwise the vision on becoming the market leader can be achieved. Sunsilk shampoo are targeting
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Group 5: Nguyễn Kiên Giang Vũ Linh Giang Nguyễn Thị Quỳnh Lê Thu Trang Nguyễn Thị Hường Nguyễn Văn Hà – The leader DOVE’S MARKETING STRATEGY ON “REAL BEAUTY” CAMPAIGN I. Theoretical background of marketing. 1. Definition of marketing. There are many definitions of marketing which help us understand clearly about it. In general‚ marketing is all activities of company‚ which tend to meet the customer’s
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large‚ with revenues of $2.4 billion in 2008 and it is expected to grow 18.4% through 2013. 2008 volume was 835.4 million units and is expected to grow 3% through 2013. Sticks and solid deodorants dominate the U.S. market‚ with a 63.23% share. Unilever‚ the makers of Axe‚ are the largest deodorant company in the U.S. with a 28.5% market share. Supermarkets and hypermarkets are the dominant sales outlets in America. The United States is the second largest deodorant market in the world with 23
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huge profits. Threats Political and economic factors. Partial government policies. High rate of competition. Local and global competition. Introduction to sunsilk Sunsilk is a hair care brand‚ primarily aimed at women‚ produced by the Unilever group‚ which is now considered the world’s leading company and brand in hair conditioning and the second largest in shampoo. Sunsilk is Unilever’s leading hair care brand‚ and ranks as one of the “billion dollar brands". Sunsilk shampoos‚ conditioners
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