From this market survey, it can be concluded that nowadays consumers have become really conscious about the products they purchase. In the shampoo industry, during the old days the only thing the consumer used to keep in mind while purchasing was the brand name or else the person/celebrity who used to endorse it, but now things have changed. Consumers not only check the effectiveness but also the ingredients. Shampoo like Dove, Sunsilk, Garnier fructis, etc are very regular among the households and the main source is television advertisement, i.e., the ads make the brands known among the mass and rest is on their usage.
Swot analysis of Dove
Strong brand name/ image of the product
Contains micro moisture serum which makes the hair soft and manageable. High quality product.
The target market is educated professionals who belongs to premium and middle class Very good distribution network all over India.
Competitors with strong promotional activities
Customers are offered better alternatives due to the competitors. Poor promotion of free samples and sachets.
Population expanding at a rapid rate.
Consumers are becoming more quality conscious.
Costumer base is increasing with effective marketing.
Baby shampoo is another area where they can make huge profits. Threats
Political and economic factors.
Partial government policies.
High rate of competition.
Local and global competition.
Introduction to sunsilk
Sunsilk is a hair care brand, primarily aimed at women, produced by the Unilever group, which is now considered the world's leading company and brand in hair conditioning and the second largest in shampoo. Sunsilk is Unilever’s leading hair care brand, and ranks as one of the “billion dollar brands". Sunsilk shampoos, conditioners and other hair care products are sold in 69 countries worldwide. Sunsilk is sold under a variety of different names in markets around the world including Elidor,...
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