Tresemme Marketing Strategy
PAPER MARKETING MANAGEMENT
Content ...............................................................................................................................
Executive Summary ...........................................................................................................
Company Background & Objective ...................................................................................
Marketing Strategy ............................................................................................................
Customer Analysis ............................................................................................................
Result of Marketing Strategy ............................................................................................
Conclusion .......................................................................................................................
I. EXECUTIVE SUMMARY
TRESemmè is a brand of haircare product that started up on 1974 in St. Louis, Missouri. At the very first time TRESemmè was only intended to be distributed within salon for professional hairstylist. But, with the increasing demand from salon and expanded market scope, TRESemmè realized their potential market and re-launch as the home haircare product that provided professional salon quality without the salon price.
Unlike other affordable haircare product that sells their product in a mainstream way, like having brand ambassador and so forth, TRESemmè choose to build partnership with prestigious event and competition to gain the brand awareness from all form of society. TRESemmè believe that through making partnership with prestigious events and competition like Asia’s Next Top Model and Mercedes-Benz Fashion Week, customer will believe their quality without worrying the high price.
After taken over by Unilever in 2011, TRESemmè even gain more success. Their market scope is expanded to Asia and some other countries. They are now
Content ...............................................................................................................................
Executive Summary ...........................................................................................................
Company Background & Objective ...................................................................................
Marketing Strategy ............................................................................................................
Customer Analysis ............................................................................................................
Result of Marketing Strategy ............................................................................................
Conclusion .......................................................................................................................
I. EXECUTIVE SUMMARY
TRESemmè is a brand of haircare product that started up on 1974 in St. Louis, Missouri. At the very first time TRESemmè was only intended to be distributed within salon for professional hairstylist. But, with the increasing demand from salon and expanded market scope, TRESemmè realized their potential market and re-launch as the home haircare product that provided professional salon quality without the salon price.
Unlike other affordable haircare product that sells their product in a mainstream way, like having brand ambassador and so forth, TRESemmè choose to build partnership with prestigious event and competition to gain the brand awareness from all form of society. TRESemmè believe that through making partnership with prestigious events and competition like Asia’s Next Top Model and Mercedes-Benz Fashion Week, customer will believe their quality without worrying the high price.
After taken over by Unilever in 2011, TRESemmè even gain more success. Their market scope is expanded to Asia and some other countries. They are now