BSBMKG414 Undertake marketing activities Assessment Task 2: Plan marketing activities In this assignment I would like to discuss Dabc company which locates in Melbourne‚ Vic‚ Australia. Conduct research on trends in the industry within which the company operates and provide a brief analysis of these trends and the relevance to the company’s activities. demographic trends: the changes and developments in population‚ especially in gender‚ age‚ educational‚ attainment and employment status. economic
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The first historical editorial cartoon refers to the Pacific Scandal of 1872. This political cartoon shows John A. Macdonald holding an object resembling a fly swatter standing next to Canada. This shows that John A. Macdonald is clearly planning to knock William Mackenzie off his role as a prime minister with a fly swatter as if William Mackenzie was just a bug to John. A. Staring at Canada is William Mackenzie clearly confused with a book of “The History of the Pacific Scandal” beside him as John
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deals such as weekday breakfast deals‚ all day lunch and dinner time with discounted prices. In addition‚ MacDonald’s provide festive sets which are only limited for a certain period of time where sometimes there will be certain types of toys to be collected and for each set of the meal‚ only one toy will be given for the customer and this will attract people to dine in MacDonald’s in order to collect a complete set of the toys. The
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MacDonald’s Corporation History: McDonald’s Corporation is an American based world’s leading company in the fast food industry. Headquartered in the United States‚ the company began in 1940 as a barbecue restaurant operated by Richard and Maurice. McDonald in 1948 they reorganized their business as a hamburger stand using production line principles. Ray Kroc joined the company in 1955 as a franchise. A McDonald’s restaurant is operated by either a franchisee‚ an affiliate or the corporation itself
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BASIC QUANTITATIVE ANALYSIS FOR MARKETING BASIC TERMINOLOGY Simple calculations often help in making quality marketing decisions. If we are to assess the likely profit consequences of alternative actions‚ we must understand the cost associated with doing business as well. We can calculate the expected revenue generated by each pricing strategy‚ but without cost information‚ it is not possible to determine the preferred price. The cost concepts we introduce are: - Variable cost - Fixed cost
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What are the 7 P’s and 7 C’s of marketing mix? Seller’s point of view | Buyers’ point of view | Product | Customer Choice | Place | Convenience | Price | Cost (to the customer) | Promotion | Communication | People | Consideration | Process | Consistency | Physical Evidence | Circumstances | ANSOFF’S MATRIX A common tool used within marketing was developed by Igor Ansoff in 1957. He suggested that a business has the potential to grow by using one of four strategies. These strategies
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Basic Marketing A Global-Managerial Approach Stanley J. Shapiro Kenneth Wong William D. Perreault‚ Jr. E. Jerome McCarthy For use with Shapiro‚ Wong‚ Perreault‚ and McCarthy texts. Copyright © 2002 McGraw-Hill Ryerson Li m ted. i Chapter 1: Marketing’s Role within Organizations For use with Shapiro‚ Wong‚ Perreault‚ and McCarthy texts. Copyright © 2002 McGraw-Hill Ryerson Li m ted. i Marketing Defined Micro-marketing The performance of activities that seek to accomplish an organization’s
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Many people start to come through Macdonald every day and trust in Macdonald’s integrity that keeps them coming back. Macdonald earns that trust by respecting their customers and employees‚ and delivering outstanding quality‚ service‚ cleanliness and value. Macdonald’s Australia limited is an unlisted Australian public company limited by shares. It is a franchise business with more than two thirds of Australian restaurants owned and operated by individual businessman and women. The remainders of
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hours. (Marino‚ 2004) There will also be hospitality classes and trainings to be more friendly service oriented because McDonald’s believed that it will reduce the number of complaints of the service and staff and it would make the customers happy. Macdonalds also offers other services from gift cards to free wifi ‚ indoor playground and birthday parties. This element focused on retaining customers through building a brand loyalty and brand awareness. McDonald’s launched it famous media campaign of “I’m
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The Marketing Plan is a highly detailed‚ heavily researched and‚ hopefully‚ well written report that many inside and possibly outside the organization will evaluate. It is an essential document for both large corporate marketing departments and for startup companies. Essentially the Marketing Plan: forces the marketing personnel to look internally in order to fully understand the results of past marketing decisions. forces the marketing personnel to look externally in order to fully understand
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