BA Hospitality & Service Management MArketing reSeArcH & coMMunicAtionS student study GuIde The Business School www.napier.ac.uk/business-school BA Hospitality & Service Management Module: Marketing Research & Communications Student Study Guide BA Hospitality & Service Management (Hong Kong) • MKT08903 • April 2012 Edition The module material has been written and developed by Philip Snelle • School of Marketing‚ Tourism and Languages• Edinburgh Napier University • Edinburgh First
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Work‚ Employment & Society http://wes.sagepub.com Employee experience of aesthetic labour in retail and hospitality Chris Warhurst and Dennis Nickson Work Employment Society 2007; 21; 103 DOI: 10.1177/0950017007073622 The online version of this article can be found at: http://wes.sagepub.com/cgi/content/abstract/21/1/103 Published by: http://www.sagepublications.com On behalf of: British Sociological Association Additional services and information for Work‚ Employment & Society can
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Human Resource Management in Hospitality Industry One of the most important departments of any hotel staff is human resources management. Proper human resources management can be the difference between a really well run hotel and a poorly one hotel. The human resources manager can control almost the whole feeling and presence of the entire hotel. This makes the importance of human resources management for hotels very evident. Managing human resources in the hospitality industry presents special challenges
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The Art of Design in the Hospitality Industry Abstract Interior design has only just recently become an essential part of the hospitality industry. It gives a sense of brand identity in some cases and in some cases‚ the design of a hotel may be the sole reason for choosing a certain hotel above others. Thanks to the internet and social media‚ it has become increasingly easy for customers to make known what they like and don’t. Design is an important factor when it comes to guests choosing
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Reducing Employee Turnover in Hospitality Introduction High level of employee turnover continues to be the most serious challenge in the hospitality industry (Hinkin & Tracey‚ 2000; Wasmuth & Davis‚ 1983). The hospitality industry has an exceptionally high turnover rate compared to other industries. * Definition of employee turnover Price (1977) defined employee turnover as “the ratio of the number of organization members who have left during the period being considered divided by
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How could leaders and subordinates influences the ethical culture of corporation According to Ethics Resource Center (2010)‚ the important influence of people’s behaviors in the organization is based on the circumstance of working environment they are in‚ also the standards set by the employers and employees. If people having good behaviors are put in the negative behaviors that does not value values or even are pressure them to do something without any giving alternative to make decision‚ it
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The new system platform is designed for hospitality industry and offers a comprehensive and integrated suite of software‚ modern solutions based on cloud technologies and hardware. This system is also an excellent example of the use of integrated solutions technology and software owned by Oracle. Using the integrated technology and cloud environment‚ Oracle Hospitality brings unique technology package‚ software and scalability‚ helping customers by: • Overtaking
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Review of related literature According to Pizam’s article (1982)‚ the tourism and hospitality industry has been applauded by industrialized and developing countries for the number of jobs created. A large amount of position vacancy is generated within the tourism industry and the supported industries. As a labor-intensive industry‚ its contribution to employment is not only restricted to the area or country but it also provides those jobs to women‚ youngsters‚ unskilled‚ minorities and the socially
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Capital Expenditures in the Hospitality Industry Abstract Hotels of any size are costly investments to begin with. The costs involved in maintaining the property to the necessary levels to keep attracting customers can at times be very high. Capital expenditures projects in the hospitality industry are primarily focused on the achievement of customer safety and comfort in a clean‚ friendly‚ and healthy environment. This paper will describe what capital expenditures are‚ what is involved in setting
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1. ICT APPLICATION TOOLS - INTRODUCTION ICT has beyond doubts made huge contribution to the development of hospitality and tourism services. Due to the advancement in technology‚ the fierce competition and also due to the complexity of the hospitality and tourism markets‚ organizations from all over the world now depend almost on the use of ICT to plan‚ manage and market their services. There was a time when organizations would depend on using effective BPOs also known as call-centres to reach
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