the working women.• However‚ the sales of Maggi was not picking up despite of heavy Media Advertising.• To overcome this NIL conducted a research.• The noodles tagline‚ Fast to Cook Good to Eat was also in * 3. • They promoted the product further by distributing free samples. Giving gifts on return of empty packets‚ etc.• Effective Tagline Communication.• Initially Maggi was targeted at the working woman and later the upper middle class kids.• Maggi was a sponsor for Hum Log‚ a popular television
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Now a lot of branding either town or event branding are increasing to rise to the challenge of expressing it persuasively. However‚ many continue to think that branding is simply a logo which changes with each publicity campaign. According to Peter Economides in Rhode‚ to cope with it means dealing with our own social psychology as a society and individuals. Branding is not about selling the country. It’s about believing again‚ it’s about relighting the flame. So‚ it’s mean that rebranding is about
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Marketing Individual Assignment 3 1) What is the product mix of Trung Nguyen? What are the key attributes of its coffee? How do these attributes help Trung Nguyen to differentiate itself from its competitors? The product mix refers to the total composite of products offered by Trung Nguyen coffee. It consists of different product lines‚ various product items in each product line and within each item is the product depth. Firstly‚ the product line is a group of product or service items that
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OBJECTIVES Students should be able to answer the following questions: 1) How can the hierarchy of effects model and a means-ends analysis help an advertising creative design better commercials? 2) How can leverage points and taglines increase advertising effectiveness? 3) What roles do visual and verbal images play in advertisements? 4) What are the seven main types of advertising appeals? 5) How can fear be used to create an effective advertisement? 6) How can
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A study of Frooti Frooti is India’s legendary and iconic mango drink. Launched in 1984‚ it has been around for almost three decades now. It was introduced as a really contemporary and youthful drink. Frooti brought Tetra Pak into India. This was the sprit that was conveyed throughout t each of the fruity advertisement over the years that it was cool to have a Frooti. Over the years Frooti was blessed with a lot of child and adolescent loyalists. But situation worsened over the years with increase
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Umbro | Parent Company | Nike Inc | Category | Apparel and Accessories | Sector | Lifestyle and Retail | Tagline/ Slogan | Go Out There; Tailored by | USP | English Football tailoring | STP | Segment | Apparel for athletics | Target Group | Athletes who play football | Positioning | Sportswear and football equipment brand | SWOT Analysis | Strength | 1. Presence in around 90 countries2. Enduring presence of 85 years in Manchester with launch of kits for them3. Strong management
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& Fahad Habib EMBA-2009-F-13 EMBA-2009-F-54 NUST BUSINESS SCHOOL Brand Management Submitted to: Zeenat Jabbar Table of Contents 1. Introduction 3 2. Brand Architecture 4 3. Brand Elements 5 3.1. Telenor Logo 5 3.2. Telenor Tagline 5 3.3. Telenor and its association with sub-brands 5 3.4. Djuice 5 3.5. Talkshawk 6 3.6. Persona 6 3.7. Easypaisa 6 4. Brand Resonance 7 4.1. Defining Brand Resonance 7 4.2. Telenor’s Brand Resonance 7 4.2.1. Quantifying Telenor’s
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their brand image‚ as well as the related information. In 2011‚ they built strong momentum toward their 2020 goal of doubling their business over the course of this decade. Since then‚ “Inspire creativity‚ passion‚ optimism and fun” is their main tagline (Coca-Cola‚ 2011.). In addition‚ they did many activities to help coordinated with it‚ they have made “share a coke” summer campaign to help board the image. In the traditional one-way communication approach‚ the company with its dominant hue spreads
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APPLE IPHONE 5S RELEASE On September 20‚ 2013‚ the new iPhone 5s was launched in retail stores. Retail locations saw queues winding around the block in the U.S‚ Australia and China to name a few. People stood‚ sat and camped on the streets‚ refusing to leave the line for fear of losing their spot. One customer was willing to wait 27 hours in line for phone. The target audience for this event includes other phone users who may be convinced of the iPhone 5s’ value after seeing others’ dedication
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Pinkberry welcomes customers in a modern designed stores and visually appealing product that also conveys a sense of play. They want to remind customers of childhood summers. Pinkberry’s tagline “Swirly Goodness” also helps convey brand’s unique combination of creativity‚ taste and healthfulness while Red Mango tagline “Treat Yourself Well” suggests the yogurt’s nutritional benefits and a sense of indulgence. To add value for international customers‚ Pinkberry has endorsements from celebrity athletes
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