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Swot Analysist Sporting Goods Industry

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Swot Analysist Sporting Goods Industry
Umbro | Parent Company | Nike Inc | Category | Apparel and Accessories | Sector | Lifestyle and Retail | Tagline/ Slogan | Go Out There; Tailored by | USP | English Football tailoring | STP | Segment | Apparel for athletics | Target Group | Athletes who play football | Positioning | Sportswear and football equipment brand | SWOT Analysis | Strength | 1. Presence in around 90 countries2. Enduring presence of 85 years in Manchester with launch of kits for them3. Strong management as it is a subsidy of Nike4. Strong brand equity and financial position
5. Excellent branding and advertising through | Weakness | 1. High brand switching among customers with many other powerful sports brands available2. Limited presence in emerging economies as compared to a few other popular brands | Opportunity | 1. Product differentiation which can label the brand as fashion brand2. Tie- up with more emerging sports team3. More branding and innovation needed as it comes under Nike | Threats | 1. Fake imitations from other local brands2. Brands which offer same style at lesser cost3.Nike the parent brand is very established brand may eat the market share of Umbro | Competition | Competitors | 1.Adidas
2.Nike
3.Lotto4.Puma |

ASICS | Parent Company | ASICS | Category | Apparel and Accessories | Sector | Lifestyle and Retail | Tagline/ Slogan | Sound mind sound body | USP | Shoes for Sports Enthusiast | STP | Segment | People Enthusiastic about sports | Target Group | Men and women from the upper middle class and upper class | Positioning | All-Sports Footwear Brand | SWOT Analysis | Strength | 1. Has established itself as a niche brand in sports footwear
2. Known as a leader in innovation
3. Global Presence which results in strong reach
4. Sponsorship of many international teams and players, apart from being associated with international sports events
5. Strong rd team coming up with innovative products for apparel and
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