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Comparison of Nike and Adidas, fluctuation among them
1. Introduction
1.1. Relevance of the topic
Topic is comparing brands Nike and Adidas as two leading sport brands in the world.
This topic is relevant from competition point of view, so it can be visible how strong is each side, to show fluctuations, to see differences and similarities between these two giants.
It is relevant to show how Adidas is growing towards top by small steps and because of that Nike is losing small pieces of market by small steps.
1.2. Aim and research question
Aim of this writing is to find answer on research question and to show history of power ratio between brands, to see why are they in last 20 years in positions in which they are, and why Nike is so dominant.
1.3. Structure of the paper
In the beginning there will be introduction about these two brands, about their history and difference between Nike and Adidas. There will be also talking about strategies and comparison of strategies of these two brands.
2. Nike and Adidas
2.1. Nike target markets will be described in this chapter, strategy of developing products and about feature focus.
There will be some important facts about Nike in social environment and marketing strategies.
2.2.Adidas will be described similar as Nike, there will be a lot of facts and data abouth both brands.
Focus in this chapter will be on difference between two brands, differend markets and to try to find answer about ways of their travel in markets.
2.3.Why do they fall
Main question of reaserce is why is there slow but constant grow of Adidas, and slow but constant fall in last 10 years. Which are important factors for that movements and describeing of changing or narrowing strategies towards main goal, which is number one.
3. Conclusion
4.1. Summing up of the results
Results of reasurches and comparison details will be disposed here, concrete facts will be written about this topic.
4.2.Answering the
1. Introduction
1.1. Relevance of the topic
Topic is comparing brands Nike and Adidas as two leading sport brands in the world.
This topic is relevant from competition point of view, so it can be visible how strong is each side, to show fluctuations, to see differences and similarities between these two giants.
It is relevant to show how Adidas is growing towards top by small steps and because of that Nike is losing small pieces of market by small steps.
1.2. Aim and research question
Aim of this writing is to find answer on research question and to show history of power ratio between brands, to see why are they in last 20 years in positions in which they are, and why Nike is so dominant.
1.3. Structure of the paper
In the beginning there will be introduction about these two brands, about their history and difference between Nike and Adidas. There will be also talking about strategies and comparison of strategies of these two brands.
2. Nike and Adidas
2.1. Nike target markets will be described in this chapter, strategy of developing products and about feature focus.
There will be some important facts about Nike in social environment and marketing strategies.
2.2.Adidas will be described similar as Nike, there will be a lot of facts and data abouth both brands.
Focus in this chapter will be on difference between two brands, differend markets and to try to find answer about ways of their travel in markets.
2.3.Why do they fall
Main question of reaserce is why is there slow but constant grow of Adidas, and slow but constant fall in last 10 years. Which are important factors for that movements and describeing of changing or narrowing strategies towards main goal, which is number one.
3. Conclusion
4.1. Summing up of the results
Results of reasurches and comparison details will be disposed here, concrete facts will be written about this topic.
4.2.Answering the