1. Executive Summary This report provides an analysis of the international marketing environment of fast- food industry in US and evaluates the international marketing activities of McDonald’s‚ which is considered a key player. Firstly‚ the PEST framework is used to analyse external environmental factors influencing the industry. The Porter’s Five Forces framework is utilised to analyse the competitive rivalry within the industry‚ and its attractiveness for potential new entrants. Key players and
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Cabrera 1 Ana Luisa Cabrera Mrs. Salinas English III May 3rd‚ 2012 Fast Food and Obesity Hypertension‚ diabetes‚ high cholesterol‚ heart diseases‚ cancer. The list can go on and on‚ but there is one disease in particular that stands above all of them: obesity. All of these diseases are related to food problems. Many people sees obesity as a disease caused by bad food habits and a lack of physical exercise. Fast food has been blamed by consumers for obesity to happen but‚ are they blaming the
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Fast food nutrition should make up a minimal part of a healthy diet. Fast foods and junk foods are high in fat‚ sodium and sugar‚ which can lead to obesity and a range of attendant health problems‚ including diabetes‚ heart disease and arthritis. Here are the facts about how excessive junk food consumption affects your body. Junk Food Affects Your Energy Levels Junk food doesn’t contain the nutrients your body needs to stay healthy. As a result‚ you may feel chronically fatigued and lack the energy
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side of fast food Nowadays a problem of fast food is widespread all over the world. Fast food restaurants are situated almost in every country. The most popular of them are McDonald’s‚ Burger King’s‚ KFC restaurants. Even if it is easy to buy and cheap‚ the health risks outweigh the five minutes of satisfaction that fast food brings. One should carefully think before they eat fast food because there is disadvantages in the fast food. The health risks that come from eating so much fast food are life-threatening
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Fast Food Currently‚ most of the people depend on fast food which is easily accessible rather than cooking food at home which is a time consuming task. Fast food is the most popular food in America. Does fast food proves to be a healthy option for a daily purpose? Is fast food healthy? Being an argumentative topic this term “fast food” comes up with many questions. Fast food is a quick way of filling up your stomach but it is followed by many unknown and known disadvantages. As a peek in the
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Today‚ many people eat fast food instead of home made food. The reason is that fast food is fast‚ cheap and convenient. However‚ at the same time‚ fast food is contributing to a big social problem in the U.S.‚ which is obesity‚ and recently some people are beginning to sue the fast food companies for causing their obesity. Should the fast food companies have responsibility for American’s obesity? My answer for this argument is "No". I think that whether people eat fast food or not is an individual
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Fast Food Is Linked to Obesity and Other Serious Health Problems Fast Food ‚ 2009 Seth Stern is a staff writer at The Christian Science Monitor. Despite the fact that nutritional information about fast food is readily available‚ many fast food chains are taking the blame for the rise in obesity and other health problems across the nation. Some lawyers are considering the possibility that fast food chains could be held accountable for the health consequences of eating their food. The chains could
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flows of customers are increasing towards fast food restaurants‚ it is more challenging to offer good customers service. It is also imperative that you maintain a high degree of consistency in your offerings‚ which prevents you from alienating your customers. The Philippine Star (1997) described the Filipinos are fast food lovers. They enjoy tasty meals. They go to restaurants serving smorgasbords in a luncheon or supper buffet offerings a variety of foods and dishes. These restaurants‚ most especially
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Foreign fast food has entered Chinese life since 1980s‚ particularly in McDonald’s and KFC‚ they made a big success in Chinese market. They are affecting our living habits‚ converting our understanding of traditional beliefs on diet. To a great extent‚ it has become a powerful rival to Chinese traditional food culture. At the same time‚ foreign fast food has endangered people’ health but it has made great contributions to Chinese marketing strategies. There are three consequences that the fast food
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Fast Food Fast food restaurants are everywhere. Fast food is named after the process of being made and prepared quickly. You can find fast food restaurant everywhere and anytime. People just buy what they like and eat what they like from these type of restaurants no matter how old they are or what are their health conditions‚ all they care about is it’s taste. “Fast food has a negative effect on Health. All fast food should come with a health warning.” There are three main reasons why fast food
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